I read an article recently by Laura Cioca, Director of Media & Engagement at W2O, about something she calls ‘Fauxthenticy’. She defines this as ‘the tendency some brands have towards assuming we’re all complete idiots.’
She goes on to describe it as a kind of creative laziness that ‘pretends that a brand’s participation in community has anything to do with people.’ She then lists a number of examples, all of which I have seen before and recently. It’s sad really….
their particular community is a couple of decades old and I’ve only really known them for several months, but we are “new to each other”, so to speak. It was a LOT of fun and extremely educational.
I recently watched the most recent Doctor Who episode wherein he regenerates from the 11th Doctor (Matt Smith) into the 12th Doctor (Peter Capaldi). The final change was much more abrupt than other regenerations that I’ve seen in the newer series. Capaldi’s expression is wonderful….he looks stupefied. He says several things in rapid succession (my favorite is “Kidneys! I’ve got new kidneys! I don’t like the color.”) but the one that really grabbed my attention was when he asks Clara, “Do you happen to know how to fly this thing?” You can watch the change here: http://www.bbc.co.uk/programmes/p01nzqm6
While completing my Masters degree I was vicariously introduced to Clayton Christensen of the Harvard Business School and his many works (a sample) concerning disruptive innovation. Greatly interesting stuff and
required reading for anyone in business or those who are creative and wish to understand the business world’s take on how this is perceived and understood, as well as the potential effects thereof.
I read an interesting interview in the New York Times last weekend with Brian Halligan, CEO and Founder of Hubspot. While a fairly standard interview for the Business section, I was caught by something he said about himself….he told the interviewer that he is “a huge nap guy.” By this, he says that he has found that when he comes up with good ideas, they tend to happen when he is either falling into or coming out of a nap. With the goal of thinking more and working less, he is working to engineer more opportunities like this (yes, naps…) into his life, and is encouraging others to do so as well.
I think that’s cool. The awareness to know when you have moments of inspiration is something few people have. Also, I could use a nap most of the time….
This got me thinking along several lines.
Acceptance of ambiguity is a by-word in corporate America today, if job descriptions are any indication. Not just acceptance but whole-hearted embrace seems to be the price of admission. I find this call interesting, if only because of its own ambiguous nature.
formed argument or discussion, you may feel differently. Well, OK….whatever.
- Books and Me: The War of Art (rajshankar.wordpress.com)
- Steven Pressfield says “Put your ass where your heart wants to be” (jagdishpenesar.wordpress.com)
- Living on the Edge….of Freedom? (beingfreefirst.wordpress.com)