I belong to a few business and networking groups, as well as a service organization. Only at one of them do I have the luxury of spending time with the members (about 25) on a weekly basis and the ongoing encouragement to get together with a couple of them every week to really get to know them, their businesses and their lives. I am able to connect and as a result I feel almost as invested in their work as they are (I’m still working on birthdays and favorite foods, but, hey, we’ll get there!). I am fans of them and their work and actively seek out ways to promote and assist each one, if I can.
Conversation
How can the Silent Majority Unlock your Bottom Line?

The Silent Majority
Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also represents the voices you hear (or don’t…) on social media. Research shows that almost 90% of what you hear there comes from less than 30% of the most vocal users….and they are different from the the quieter folks that make up the bulk of your online audience.
Do You Know The Lie of “Comfortable with Ambiguity”?
How many jobs have you had where the expectation was that you would be “comfortable with ambiguity“? Be honest….is anyone really Comfortable with Ambiguity?! Or is this just the company’s way of stating the obvious: everything changes, so hang on?
Conversation, Controversy, and What’s Really Important
Nothing gets your hackles up more than spotting a post that you passionately disagree with. You smack the REPLY link and start banging away on your keyboard….you’ll set ’em straight!
Aren’t social media grand?
Well, while controversy does ignite content, and can fascinate and engage people in a way few other approaches can, it is not a sustainable strategy for your business. Passion is one thing, screaming online is another.
Want the Ultimate Quickie List for Social Media?
I’ve been writing a lot about the cognitive research around sharing, content shock and emotions. You’re ready for that to be done. You want the “5 Things You Can Do Today to Rock Facebook!” post.
Open the Box – A Fish?!
Awhile back I was working through a visualization exercise mentioned in Steven Pressfield’s book “Do the Work”. My first post regarding this can be found here and if you search my blog you’ll a number of other visualizations that I’ve found useful using this. Let me summarize what this entails:
- Imagine a box with a lid. Hold the box in your hand. Now open it.
- What’s inside?
- It might be a frog, a silk scarf, a gold coin of Persia.
- But here’s the trick: no matter how many times you open the box, there is always something in it.
Over time I’ve found a golden table, a pressure washer, wood floors and a few others.
I hadn’t exercised my imagination in this way for a while, so I decided to give it a go and opened the box afresh. Today I found……a fish.
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Want to Be Heard? Listen…and Hear…
Do you remember the little plastic animals, usually dogs, that people used to place in the back windows of their cars? These plastic pooches would nod their heads as the car moved, giving the impression that they were looking around. Sadly, I see this plastic behavior sometimes taking place in meetings I attend. Someone is presenting an idea, a report, training or just carrying on conversation, and some of the people around are making appropriate nods and noises, but their follow-up conversation and engagement belies their inattentiveness. Even if they ARE listening, they don’t hear what is being said.
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Want To Be Heard? Speak Softly…
Who doesn’t want to be heard? I’ve got things to share and so do you. Passions, beliefs, information, opinions, jokes…the list is pretty long.
The Tyranny of the Post
formed argument or discussion, you may feel differently. Well, OK….whatever.
Related articles
- Books and Me: The War of Art (rajshankar.wordpress.com)
- Steven Pressfield says “Put your ass where your heart wants to be” (jagdishpenesar.wordpress.com)
- Living on the Edge….of Freedom? (beingfreefirst.wordpress.com)
First Thoughts in a New Community
OK, so I’m stepping away from the fire hose for a moment. I’m today wrapping up, if that even makes sense when you’re on the road, week #5 in my new gig as Senior Community Manager at SDL. Collecting and prioritizing my thoughts and experiences will likely take some time, if only because so many of them do not categorize very simply.




