Get Facebook Ads Right, Engage, and Stretch Those ‘Little Grey Cells’!! – Best of November

November

jill111 / Pixabay

November allowed us all a chance to be Thankful, and then take a deep breath as we dive into the pre-Christmas / New Year period. Depending on your business, this may be the best and most hectic time of year, or things may cool down a bit while your customers work out their plans for 2019. This months’ “Best Of…” articles cover some important pieces to get right when using ads on Facebook, honing your LinkedIn presence, some recommendations for video-editing apps (since video is on your content list for 2019, right?), and several other goodies for you!

Of course, you don’t just slap something together, point it at your credit card and hit PUBLISH, right? Pause for a moment and go down this handy checklist, and your success rate is likely to improve….

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Social Media Mistakes, Instagram Marketing, Hashtags and MORE! – October’s Best

October

For me, October has always been the lead-up to the mad dash into the holiday season, kicking off with Halloween and charging forward from there. We have your holiday plans and processes for your business in place (I hope….) and are executing on them. There’s ALWAYS room to gain a bit more insight into what you can do better (or stop doing, if that’s the case..) when it comes to your digital marketing efforts. This set of “The Best Of…” articles is selected with those objectives in mind. Enjoy , along with some of that left-over candy you have lying about……

Social Media Mistakes

Social Media Mistakes

Sometimes you make a little mistake online, and your customers and audience “forgive” it….however there are some things that you should avoid at all costs. Here are twelve of them…..

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Best of January – “Facebook Zero”, Digital Strategy Tips, and Success

"FACEBOOK ZERO!!????"

“FACEBOOK ZERO!!????”

So your 2018 has blown through the first month…how are things going? Out of breath yet?

There are constantly evolving things happening in digital and social media marketing (you HAVE heard of the big announcement by Mark Zuckerberg, right?!). This month’s round-up of the best-of-the-best includes a couple of terrific articles about the Facebook news, as well as thoughts on the importance of reviews, some thoughts upon analyzing a TON of LinkedIn profiles, and several others.

Freaking Out?

Freaking Out?

Many analysts and marketing gurus agree that the folks getting hit the most by this update are small businesses. While most also agree that we JUST DON’T KNOW how this is actually going to roll out, this article from Entrepreneur.com has 4 recommendations on what you can do now to help mitigate the impact of this.

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3 More LinkedIn Tips

LinkedIn

LinkedIn

LinkedIn continues its steady march as THE PLACE online for professionals. I also have found that it is where many people and businesses go to check on the “bona fides” of an amazingly wide array of professionals and service providers. Lawyers, managers, sales associates, plumbers, contractors, chefs….you name it. People go to LinkedIn to see if you are who you say you are on your website and marketing materials.

The Internet has taught us to do research. It doesn’t matter if I’m looking for a new car, a better financial solution for my future, or the most engaging cat toy (which, frankly, is a rolled up piece of paper, but that’s another thing not covered in this article…). Anyone with access to search and reviews online (or asking for referrals on Facebook…) is likely to head over to LinkedIn and check on you.

I published an article earlier with 3 pointers for a better LinkedIn profile. I also posted a free downloadable LinkedIn Professional Profile Checklist as a good tool to get the basics online.

I want to add 3 more tips to these. The more you can not only get your profile to completeness but to EFFECTIVENESS, the more successful you can be in providing your visitors with the kind of information about you that increases your reputation and validates your expertise.

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JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

July - Celebrate!

July – Celebrate!

July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues!
June was a bumper crop month for quality content across the digital marketing industry, and I’m only too happy to share the top articles I’ve read:

LinkedIn Ninja Tricks!

LinkedIn Ninja Tricks!

 

 
Facebook seems to get the attention from online sources (granted, cracking the 2 billion users mark is noteworthy…), but many of the businesses I speak with are still kind of scratching their head when it comes to LinkedIn. This top list of tips and tricks from Melonie Dodaro will get you to that next level of skill in using this great professional channel.

Sincerity

Sincerity

 

 
Sincerity and Trust have been the key components for strong customer and business relationships since forever. Building them online isn’t impossible, but it is different. This article introduces some areas of consideration about communication and how you do this. The line between communication and action is pretty clear.

Credibility

Credibility

 

 
Beyond getting found, your website needs to build and maintain your professional credibility. If you’re wondering how a website can do that, then you will find this article Laura Forer of MarketingProfs very, very valuable.

My Community

My Community

 

 
When I speak about online relationships, I refer to the mental model I call VACC (Visitors / Audience / Customers / Community). In this insightful article, Irfan Ahmad digs into how a business can approach this with Facebook Groups, an underutilized resource for most businesses. If you take this on, you’re ALREADY in the lead, since chances are your competition ISN’T doing it!

Social Media Posts

Social Media Posts

 
 
So, that post from last Tuesday blew the doors off in Shares and Comments! WOO-HOO!!!!! Now, how can you leverage what was obviously a Great Piece of Content again and take advantage of it’s quality and virality? Here are 5 ways to look at….

 

Reuse That Content!

Reuse That Content!

As a follow-on to the previous article, how do you take that premier article you’ve written and reuse (or “slice & dice”…) it in such a way that you can make the most of it. Here are nine ways you could repurpose it and reach oven more of an interested audience. Remember, everyone has a preferred way of communicating, and by doing this you are making practical use of that fact!

Best of March – SEO, LinkedIn, and Solving the Right Problem

March, according to the old saying, either comes in like a lion and goes out like a lamb, or vice versa. This month’s collection of top articles is the LION portion of that saying!

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Measuring Social is HARD!

Measuring Social is HARD!

Measuring the impact of digital marketing efforts seems like it should be easier, with all the data that is available. But that’s the problem: so much data to look at, and some of it is not just “apples to oranges”, but “apples to wood screws.” Know what you should be looking at and measuring, given your business’s specific goals and requirements. It can be hard, but not impossible.

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FOCUS: What About Customer Experience and Relationships?

Visitors Audience Customers Community

On the lookout for…?

“Relationships?! How do you do that when your business is all about selling boxes of widgets? Folks come to my site, order them and I ship them out…”

This is a common question. You have always viewed your company as one that makes something that others buy (hopefully more than once…), and then you make sure they get it. Pretty much the definition of “transactional”, and, especially if you operate an e-commerce site, you only know them by a name, address and order number. It doesn’t look like the opportunities to establish and grow a relationship, as you’re thinking of it, are that ripe.

…or are they?…

I’ve written before about a descriptive construct I call the VACC. It stands for Visitors/Audience/Customers/Community. There are different ways of looking at the people who interact with your business: The Customer Journey, the Sales Funnel, and so on. Viewing these people through the VACC lens focuses on the stage of the relationship they have with you business, and how you communicate and interact with them. Each stage is valuable and there is no hard line dividing them. Nonetheless, knowing, in greater depth, what each set of these people are looking for, how they act and react to you and your business, what their expectations are, and how you can communicate with them is vital to your business growth. Not knowing is the same as tossing your product out on to a virtual (or real…) sidewalk and hoping the right folks come by.

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