Dialogue and Communication
The articles, books and webinars / workshops focusing on communication (a term that is becoming more and more vague, actually…) are multiplying as rapidly as cat videos online, frankly.
Who to pay attention to? How many are publishing because it’s a way to get clicks, a way to push a new book or membership offer, and how many are really spending time standing upon the shoulders of the giants who have come before (or who are working now…) and seeking ways to execute on the most effective thoughts and frameworks to bring dialogue into our lives and businesses that will change things? Few have the time or patience to figure this out.
I must confess to being caught up in this myself. This goes way back for me, to my early days as a musician and composer. I have always been fascinated by how music can touch that part of a human being in a conversation that goes to a deeper place. We are simultaneously very complex and very simple. Truth, trust-building, the components, if you will, that comprise a close and meaningful relationship with someone are common across us all. While music is as individually interpreted as any other form of communication, the use of words can be more of a challenge due to internally established meanings and contexts for each person.
The complexity comes with what Anthony de Mello
calls “our programming”. We are each utterly unique in our make-up and our experiences. As a result, how I react or “hear” something from you is quite likely to be different than how someone else does. Hence my focus on dialogue in all walks of life.
The holidays are nearly upon us!
Shortly we start that Rocket Slide toward year’s end…a rapid countdown, for sure.
In the spirit of a countdown, this month’s articles all have numbers as part of their headlines, so you can come away with some actionable points you can use.
Grow Your Facebook Page
Not every idea will work for you business, but these 32 “out-of-the-box” notions just might give you some other ideas about how to grow your Facebook page. Be Creative! Try new stuff…..
How much of innovation is an Isaac Newton-like moment (mythically alone and the apple drops on your head….”AH-HA!”) and how much is something else entirely?
And what IS that something else?
I wrote another article asking if innovation was dead
. Looking at the world around us, it seems a mixed set of answers. Some things like Artificial Intelligence (AI), driverless cars and certain kinds of other technology seem to beg the question that innovation is alive and well. But we still have stubborn problems as a culture and a world that seem to defy innovative answers. Some of these problems are so monumentally complex that just trying to confront or define them is hard enough (think eradication of hard poverty, cures for things like cancer or diabetes, nuclear proliferation, economic inequality, how to have a positive outcome with whatever the heck is happening to global environment, etc….).
Getting to a more manageable level, like your business, how do you:
- keep from being a follower when it comes to coming up with new and different ways to attract customers
- improve and create new products and services
- grow your business in scalable ways
- stand out from the crowd of competitors
and the like?
Going it alone can seem attractive. It can feel like, unless you come up it, it’s not really your innovation or idea. This is a real danger for solopreneurs, as innovation is not the same as churn, and this churn is where many of us live and work. Surrounded by shifting tasks, fluid schedules, never-ending revisions of services and offerings….it can SEEM like Innovation at times, even if it’s just a new way to get through the day in one piece!
Collaboration is the action-oriented manifestation of dialogue.
I had an online conversation with a colleague during which we each remarked on the current snapshot of busy-ness we have (summer can be notoriously slow, depending on your business…I think the ice cream parlors pick up, but I digress…) and some of the projects we’re working on. Then she offered to “hop on a call” and look at some ways we could collaborate. This caught me by happy surprise, as I’ve never met her face-to-face, since she lives a continent away.
Her suggestion immediately sent my imagination reeling in a kind of high, fuzzy way. By that I mean that I couldn’t think of what such a collaboration might look like immediately, but the chance to take part in it opens up unknown possibilities….which are always exciting! While the possibility may mean work for me that I might not have done otherwise (filling out my “bandwidth” for the week, for sure….) the value of that work would be at the top for me.
Collaboration, as I mentioned earlier, is conversation in action. The shared listening and thoughts, the enlightenment and discovery, the humor and evolution of opinion and points-of-view result in an end-point of sorts that could not have been gotten to any other way.
- Do you do this in your business?
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Options not Answers
How many squirrels can you follow at once?
This is the thought that occurred to me while reading a recent article by Valeria Maltoni
entitled Inventing Options for Mutual Gain
. While describing an excellent process for arriving at options, and not necessarily “the final solution”, I am reminded of Edward de Bono and his book Lateral Thinking
that I read years ago. The depth and specifics of this work long ago drifted into the “you don’t need to remember this at a granular level”
section of my mind, but one of the descriptions I remember well is that the activity of lateral thinking could be visualized as you digging numerous holes in the ground. Although you may find something of interest, even compelling, in one of the holes you dig, you don’t stop digging. Don’t fall in love with the first appealing thing you come across. Other holes you dig may (or may not) offer up a more creative, more defining, more appropriate solution.
Now it’s true that at some point you’ll need to stop digging holes and bring all these potential answers up to consider, but the initial goal is to discover options, not arrive at an answer. Some of the options may well present you with trade-offs, value to different segments of the answer base (those for whom you are digging, whether they are customers, friend and family, or the factions in your head…).
In her article, Maltoni describes a prototypical strategy session that may be carried out amongst 5-8 people and many excellent points that will allow this group to get to the options, and THEN to a decision based upon negotiation. But what does this look like when it’s just you, the entrepreneur or small business owner?
There are a couple of complimentary approaches you can take.
(Photo credit: Wikipedia)
We all want things to be easy. And it’s not just business, American or Western Society that defaults to easy. While I still worked at Microsoft, one of my managers got our entire team “Easy Buttons.” You pressed the Big Red Button and a voice said, “That Was Easy!”
We have a few things working against us:
- The problems and challenges we face today (business, societal and personal) are complex with no simple answers. The kind of effort required to tackle them can’t be splintered into micro-moments of attention (better known as “multi-tasking”…). We need big blocks of time, and lots of them, to work through these things.
- Our culture prizes Fast, Immediate, Responsive, 24/7/365 over taking the time to gain the ability to learn hard things more quickly and produce at an elite level (so we move past “good enough” to “WOW!”).
- The difficulty of measuring the complex over the simple (an example – “audience engagement” versus a Facebook page “Like”).
- The tendency to answer a simpler question when confronted with a difficult one (more on that shortly…).
As business owners and entrepreneurs, what does this mean?
English: Albert Einstein Français : Portrait d’Albert Einstein (Photo credit: Wikipedia)
“Easy” is a temptation.
I work with many clients who take the Do-It-Yourself (DIY) approach to their digital and social media marketing, because “How hard could it be? It’s just Facebook??!” Besides, they each have a business to run, customers to satisfy and entice, meetings to attend and maybe even employees to work with.
After spending time with each of them to discern their business and marketing goals, I begin to walk them through some of the opportunities and challenges they face and the different ways to optimize and engage, based on the goals and resources available. As we begin to dig into the strategy and planning, each of these business people begin to see the advantages of “doing it right” and where their current process might be falling short, hurting their business.
Which Tribe do you belong to?
That seems to be an over-riding, occasionally unsaid, concern in our society. Conservative or Liberal? Religious or Agnostic? One percent or ninety-nine percent? Blue collar or white-collar? Introvert or extrovert? College Graduate? Technical? Gender? Race? We have innumerable ways of identifying, classifying and limiting the understanding of ourselves and those around us. Labels and categories carry assumptions and expectations, whether they’re true or not. And how much of this relies upon context? It’s something that has challenged our species for all time and it doesn’t seem to be getting better….
That’s a pretty broad brush with which to start a conversation.