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Where did social media start, what’s going on with it today, and where is it going? (the short version!)
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What is the importance of thinking about business goals, plans and strategies when considering digital marketing and hiring an expert to help?
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How important is it to learn how to express yourself well online? What is the balance of listening, asking powerful questions, and understanding in developing an authentic and powerful online presence?
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What else is there other than the “usual suspects” of social media (like Facebook, WhatsApp, Twitter, Yelp, Instagram, Pinterest and the like)? Is there more there?
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What’s the right frequency to post online?
Strategy
Confronting All Those Challenges – Best of June
This month’s top articles consider a number of challenging “How-To’s”. Overcoming challenges of content marketing, social media, strategy and your business website. Also considered are the opportunities hidden in business trends and becoming more productive by loosening up on your to-do lists.
Productivity and the Space Beyond the Hand
How do you stay on top of all the things you have to do?
Keeping Up With The Fire Hose
Keeping up with the “fire hose” of the things I’m interested in is enough of a challenge. Add to that the, shall we say, “Dynamic” nature of my business of consulting in digital marketing, and it’s easy to see how specialization takes place. Being a generalist in any area, while of some value, limits your effectiveness with your customers….especially if your customers have wildly divergent businesses.
Returning Customers – Elusive, Impossible, or Normal?
There’s always an emotional rush when you acquire new customers. They’re “taking a chance on you” and you have that all-important opportunity to make that first, and hopefully lasting, impression.
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Early problems sour the relationship.
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You have no formal servicing system.
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There is communication breakdown with the decisions makers.
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It is easy for your customer to return to your competitor.
Best of January – “Facebook Zero”, Digital Strategy Tips, and Success
Surveys: Tell Me What You REALLY Think!
Setting Up for 2018 – Best of December
If You Read One Article About Ideas, Read This One!
- The Pursuit of Power: Europe 1815 – 1914 by Richard J. Evans
- Furiously Happy: A Funny Book About Horrible Things by Jenny Lawson
- The Rise and Fall of D.O.D.O. by Neal Stephenson and Nicole Galland
- Forget Reach, Start Selling by Ger Van Den Buijs
- KNOWN: The Handbook for for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer