Photographer against a sunset
You already know about the requirement of posting Top Flight, Relevant, and Shareable content. You may even be working to make sure that you attach a photo or graphic to your posts, since people are attracted to pictures and tend to gloss over text-only posts.
Photos are even more important than you think!
In a recent article, Mark Schaefer
listed out 15 Amazing ways social media is changing the world
and the one that jumps out at me is that we now “talk” through photos. A photo or stream of photos is becoming an important mode of communication at the expense of text and voice. This assists those who are not sure of their communication skills, and takes advantage of the complex processing our brain goes through to interpret pictures.
Every business hits this wall at some time.
Whether your just starting out, ALMOST to profitability, have a “going concern” or are well-established, sooner or later something either organic (like growth of your customer base) or externally realized (your top salesperson and top delivery person get married and move out of the state), “Now What?!” happens to you.
How do you respond?
mindfulness 1.0 (Photo credit: Mrs Janet R)
Like it or not, most of the passing moments bring something a bit different than what I am expecting. That’s really just a fact, an observation. Whatever I plan, even in the midst of doing something that I feel like I have complete control over (like writing this post…), moments seem to move in a slightly different way than I thought they might. Most of the time the changes are so small, so quantum-sized that they are virtually unnoticeable. That doesn’t change the fact of their existence. What does change is my perception and acceptance of them.
English: Alarm clock (Photo credit: Wikipedia)
Like every other breathing human being, my life is a churning dynamo of ups, downs, and decided neutrals (better known as the mundane). As I slowly gain greater sense of awareness of the moment and the fleeting aspect of each of these moments, I am also becoming more aware of the “I” that can look at the “me” that is going through all of the changes taking places and, frankly, getting its chain yanked regularly and, usually, suddenly. The challenge is to reside ever more in the observer “I” and not let the roller coaster of “me’s” experience drive me.
How does this manifest itself in everyday? Consider this short episode: