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Lots of “Best of…”, Social for Lawyers, and the Importance of Listening – Best of December

/ Jeff Hora / Leave a comment
Happy New Year!
Out with the Old, In with the New!

Goodbye 2018 : Hello 2019!

The last month of the year usually brings a number of “Best of” articles from across the Web, and this year is no different. Several of my choices for December’s compilation include these kinds of posts, along with a look at how law firms can best leverage social media (no, really!), social listening, and some Back to Basics thoughts!

Social Media Marketing
Social Media Marketing


22 Benefits of Social Media for Business [Infographic]

This list is nowhere near comprehensive, but as you look for ways to enhance and evolve your digital marketing, consider these benefits….including:

  • Stay Top of Mind
  • Generate Leads
  • Reputation Management
  • Learn More About Your Customers
Web Mistakes!?

5 Common Mistakes People Make With Their Websites

Your web developer (I hope you have a really good one!) is the pro at getting your site the way it needs to be for your business. Go over these common mistakes yourself before you jump into it with your web folks, and make sure you are studiously AVOIDING these! Continue reading →

How Much Do You Compromise Your Planning?

/ Jeff Hora / Leave a comment

Compromising position

If you don’t see it, it’s still there….

Planning is not something that comes naturally to a lot of small-to-medium business (SMB) owners.

Oh, we’re pretty good at planning out our day’s work, maybe setting up appointments and some are even pretty good at prioritization and time management. When we started out, we might have even gotten some help, or at least a copy of a template and some instructions for someplace, and created an time that we pronounced as our “business plan”. We promptly placed it in a folder, slapped it into a drawer of some kind, and proceeded to find some customers and get some work so we could get the revenue going. Besides, the primary we founded this business was so we could do something that we’re REALLY GOOD at and enjoyed doing. “As long as I’ve got a good pipeline of customers, I’m good!” has been the thought from the beginning. And that’s NOT entirely wrong…..but…..

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Don’t just write. Ignite.

/ Jeff Hora / Leave a comment

English: Buttons with just three holes. Italia...

You work like a crazy person, obsessing about the appropriate, attractive graphic, the relevance and utility, even entertainment value, of the content, the “grab” of the headline, inclusion of targeted hashtags….everything. Now, ready to post….how do you light a fire underneath it?

You’ve heard a lot from me about Content Shock…now I’m going to move onto what Mark Schaefer (whom I quote in the title of this post…) calls Content Ignition. Over the next few posts you’re going to find out about some very specific actions you can take. Not every one is right for each post, but there are enough options to cover most every scenario you run into. Overall, you need to do whatever you can to make it easy for others to share what you publish.

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