- Facebook’s 20% Rule – Gone, Not Gone :: Everyone who has ever slammed their head against the desk after submitting their boost or ad for approval on Facebook, only to have it rejected due the dreaded “20% Rule”, cheers this change! However, you need to read the new standard VERY CLOSELY to see what it has morphed into so you don’t get caught in the turbulence.
So how’s that going?
- How To Improve Facebook Engagement: Insights From 1bn Posts :: This set of data, inhaled and analyzed by the good folks at BuzzSumo, provides some head-scratching information around what you may have thought was THE way to engage on Facebook. While correlation is not causation, and they even wonder why some of the data shows what they show, it can provide you with some things to try. Remember, though, your audience may not act like others, so test these things out before gluing them into your plan.
- Facebook Vs. Google: Is Facebook Winning The Content Discovery War? :: Another great data-driven post from BuzzSumo! This one focuses on how Internet users (and Facebook users in particular) are finding the interesting stuff they want to consume…..and Facebook is coming out ahead! So should you publish on your blog and web site and SEO the daylights out of it ($$$?), or post to your Facebook Business Page? Your mileage may vary, but the data are showing that you may be discovered more readily on Facebook.
- 50 Features Every Small Business Website Must Have [Infographic] :: The 3 primary issues I come across with my customers when it comes to their web sites are: (1) They don’t have one, (2) They have one they built themselves, and it REALLY looks like it….., and (3) They have a web site that was last touched about 2009! This infographic gives you a high-level snapshot of what you need at a very base level for your small business site. I always recommend that you engage a web designer who understands current design trends and technologies, works with your business’ requirements BUT doesn’t skimp, and can point you to partners who can do basic SEO and social media integration (not to mention point you to a seasoned social media and digital strategy resource, too….without a plan, this is much less likely to work).
- Here’s Why Twitter is so Important, to Everyone :: Facebook seems to be in everyone’s faces all of the time. To many of my clients, Twitter appears either irrelevant, inappropriate or just plain scary (the fire-hose effect can seem intimidating…). But the thing that drives that fire-hose is the real-time feed, and therein lies the value of this channel. In this article Andrew Hutchinson (someone well worth following online, by the way…), he outlines why you might want to pay closer attention to what Twitter can do for you.
- What Makes Brands Really Successful on Social Media :: So, who DOESN’T want to be a successful brand on Social Media? In this article you can find out how some of the most successful brands do it, then figure out how that can be re-purposed for your business. Learn from the best, but don’t just do something because someone else does…..test it, measure it and make sure it works for your business and your audience!
You are Very, Very Good at what you do!
To those of you who have worked with me and with my company, Social Sapiens (or subscribe to my newsletter), the keys listed in this article will sound very familiar. Strategy, intention, discipline, community, #H2H, content…..the building blocks and road to success. If you’d like to check out another solid point of view, read on and enjoy!
Any business that is fully engaged with their visitors, audience, customers and community on Facebook will wish to stay on top of ANYTHING that impacts the news feed. As it states early in the article, “Facebook’s News Feed algorithm is relying more heavily on user feedback and surveys, and not in the form of the traditional signals such as likes, comments and shares.” If you want to find out how this impacts your work on the channel, read on.
One of the biggest challenges of staying on top of what I’ll call “reputable trends” in social media is carefully choosing the voices to listen to. Fortunately, every year Social Media Examiner publishes a list of the top 10 Social Media Blogs from across the industry. The selections are made based upon input from social media professionals and influencers globally. If you wish to add a site or two to your regular “keep the business marketing improving” reading every month (or week), one of these may fit the bill.
I recently attended a half day of training focused on the roles and nuances within the business networking group I belong to. While extremely enlightening and really useful as I work to get a grip on my new role as president in my chapter, I’m struck afresh by the spectrum of differences that we each have as humans. In the case of the discussions I had, they focused on personality types and learning styles as they pertain to the other members of the group. Extend those classifications to digital marketing, especially as an entrepreneur, and you can begin to feel overwhelmed. It’s one thing to write, say, a message for an email campaign in four different ways to accommodate four personality types, but take the personalization further to learning styles, cultural and generational differences, best channel for communication, etc. and you just might feel that going back to a broadcast “one-size-fits-all” style is just easier, and it used to work OK, so just go for it. Or maybe walking around wearing a sandwich board!
You’re always looking for quality shortcuts. Anyway and anything that can help you make a good decision (I don’t Need help making bad decisions…). The Internet has taught us all very well:
- 80% of consumers search for a product or service online before purchasing it.
- 70% read online reviews before making purchase decisions.
- 68% of consumers begin their decision-making while searching for a keyword.
You have an untold number of things that make you different from the next person. Just ask your roommate, significant other, or neighbor! You may feel, like I do sometimes, that you don’t have something truly unique to say. Don’t get hung up on that. Just say it better and say it your way.