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“Relationships?! How do you do that when your business is all about selling boxes of widgets? Folks come to my site, order them and I ship them out…”
…or are they?…
How uncomfortable are you with your audience?
I belong to a few business and networking groups, as well as a service organization. Only at one of them do I have the luxury of spending time with the members (about 25) on a weekly basis and the ongoing encouragement to get together with a couple of them every week to really get to know them, their businesses and their lives. I am able to connect and as a result I feel almost as invested in their work as they are (I’m still working on birthdays and favorite foods, but, hey, we’ll get there!). I am fans of them and their work and actively seek out ways to promote and assist each one, if I can.
I’ve been writing a lot about the cognitive research around sharing, content shock and emotions. You’re ready for that to be done. You want the “5 Things You Can Do Today to Rock Facebook!” post.
As if things aren’t hard enough for entrepreneurs and small business folks, the challenges of digital presence and discoverability just keep mutating. I just started reading Mark Schaefer’s new book, “The Content Code” in which he describes this evolution of digital marketing so far.