An idea

Green

World Eye

That’s the idea: Green

I feel that there are a lot of possibilities with a more abstract phrase/word.  Aside from the most currently common definition today (environmentally friendly) and the obvious definition (um……well, green…), several others come to mind easily:

  • Sickly
  • Inexperienced
  • Overcome with envy

A few other associations come to mind:

  • green belt
  • green card
  • little green men
  • green thumb
  • greenback
  • greengrocer
  • greens keeping
  • green light
  • green tea

Given the breadth of experience and the depth of creative talent in this class, I feel that this would be an exciting topic.

Book Review – “Tell Me Something Good”: Cluetrain and Conversations

Review Citation:

Levine, R. (2000). The cluetrain manifesto: The end of business as usual. Cambridge, Mass: Perseus Books.

“The Cluetrain Manifesto” is a collective work written by Rick Levine, Christopher Locke, Doc Searls and David Weinberger and published in 2000. Its tagline is “the end of business as usual”. The specter of this book is the Suit. The Suit is the Executive VP, a “fat cat”, closed-minded person who sees markets and consumers as on the receiving end of whatever his company wants to say or sell. The “end of business as usual” is this person’s organizational demise, and the social effect of the Internet (and company intranets) is what causes his crumbling.

An overarching topic throughout this book is the conversation: between the members of communities of the marketplace, the members of communities within the workplace, and, best of all, among them all. When I think of what I am looking for from a conversation, the first phrase that comes to mind is “Tell Me Something Good”, hence the bit of collateral entertainment by Rufus and Chaka Khan!

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Intriguing item – FaceBook and Twitter use in the Enterprise

<eWeek> Facebook, Twitter Use in the Enterprise Sparks Hot Debate – In the face of a Gartner report that says that corporations shouldn’t ban Social applications like Twitter, debate rages over their benefits, challenges, and launches a side debate on whether or not people can ACTUALLY multi-task (the answer is no….).

Comment – Pam’s Book Review

Great review, Pam!

I haven’t read Shirky yet, and your review as well as the discussion and recommendations by numerous others in our class have placed on my Wish List. I your summary, I like that you note Shirky’s inclusion of both successes and failures of the social phenomena. Considering the kinds of organizational strengths that the political parties and political action organizations like MoveOn.org have found and mined to date, it’s interesting to note that it still takes an actual letter, phone call or physical visit for an individual’s voice to be duly noted. I wonder when, if ever, that will change?

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Questions – 8/18/08

  1. How might you best research how members of your business are collaborating without introducing an “uncertainty principle” of observation?
  2. How might you discern the optimal balance between internal innovation and external innovation in your company?  In light of this, how might your company need to reassess and rethink its contribution to the value of its product or process?
  3. Are there certain products or services that just CAN NOT be generated with mass collaboration methodologies? Why or why not?

Review – Wikinomics: "All Together Now…"

“Wikinomics: How Mass Collaboration Changes Everything” by Don Tapscott and Anthony D. Williams is a bit of a departure from the other books read for this course. While “The Long Tail” and “The Wealth of Networks” are primarily about how the networked information economy has evolved, directions it may take and their impact, this work is more about collaborative economy and production not necessarily tied to the network as scoped by Anderson and Benkler.

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