AUGUST SAMPLER: 5 Informative and Imaginative Posts For You!

The end of summer is upon us. These diverse articles will tickle your imagination and start you thinking about what your autumn online activities might be!

10 Social Media Myths

10 Social Media Myths

 Many times I must slip into “Mythbusters” Mode when speaking to groups about what’s real, what’s imaginary, and what’s merely perceived when it comes to social media. These 10 myths are not comprehensive, but they do cover many of the common misperceptions. If you have more questions, let me know!

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Top 5 Timely and Valuable Articles for July

Wow, that was fast!

There was all the hub-bub for the Fourth of July, then the flurry of political conventions, and now we’re at the end of the month and looking back at some of the really helpful articles that have been published across the web…..and there have been a LOT of them! Here are the top 5 I’ve read and know you will find useful:

Deleting your Social Media Biz Page

Throw it all away….or not?

You’ve tried every which way with Facebook and you’ve decided that the only way out is to delete the page altogether. Is this really a good idea? Are there any other options? This article by Brooke B. Sellas of B Squared Media will help you consider, and reconsider, this conundrum.

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The 5 Top Tested and Approved Posts for June!

 Kicking off the summer months with some TERRIFIC material covering ROI, opportunity discovery and various views on reaching the right Visitors/Audience/Customers/Community (VACC) for your business.

Who's your audience?

Do you know your Audience?

 
Growing on Social Media doesn’t mean quadrupling the number of times you post. It requires study, research, strategy and an understanding of the important metrics that drive your business online. That’s a lot to ask of a small business owner….this article by Jay Shemenski outlines 5 steps toward identifying the opportunities for your company. If this looks like something you need help, give us a call.

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They’re Here!! 5 Outstanding Social Media Posts for May

 This month we’re treated to a nice mix of articles covering How-Tos, new research studies and a bit of crystal ball gazing for future trends.

Measuring Social Media

KPIs for Social Media

Measurement is the crucial component to understanding if you’re meeting your goals, right? Yet many small-to-medium sized businesses charge into the land of social media without considering what their goals are and what to measure. This article by Dara Fontein outlines some metrics you might consider, and WHY you might consider them.

With a flurry of articles earlier this year like “Is Google+ Dead?”, you might wonder just what is going on. While not dead, it is not what it was, and Google, which has a track record for altering, spinning off and dropping products at a seeming whim, is still tweaking the channel. This article by Martin Shervington goes over the list of what the current release of Google+ looks like, changes that impact you and your business if you’re investing resources there, and a some tips on how to approach it today.

Long content vs short content

Pew Research graph: Long vs. short form content on mobile

This article by Andrew Hutchinson takes a deep look at new research by Pew Research that tries to answer this question: One research study last year showed that long-form content (defined as posts of over 1,000 words) consistently got more shares and links than shorter form content; another study found that the average human attention span had dropped by 33% since 2000, largely attributed to mobile phone use, and, given the increase in mobile media consumption, would seem to suggest that people want shorter content…..sooooooo, which one’s better?

Teens Most Important Social Network Snapchat

TEENS: Most Important Social NetworkSnapchat

This great synopsis of statistics and charts covers a number of areas beyond the fact that Snapchat overcame Instagram in the perceptions of teenagers with an average age of 17 as their “most important” social network. This is critical information if your business has this demographic as a key audience. Very few marketers use Snapchat today, so the opportunity is huge.

Facebook Logo

Get Better Performance on Facebook!

Another top article by Andrew Hutchinson with the goal of helping you boost your posts’ performance on Facebook. Take note that, early in the article he writes, “So how do you maximize your performance on Facebook? The basic answer is ‘listen to your audience’.” If you haven’t done the work around discovering and understanding your Visitors/Audience/Customers/Community (VACC), tactical efforts will be ineffective.

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What Is The Secret Truth About Your Marketing Plan?

Digital Marketing Strategy

So you have a strategy for your digital marketing?

Working with the swirling realities of digital and social media marketing can feel like trying to quietly tread water in a really nasty river rapids that never ends….and then there are the rocks to avoid. As a business owner it’s hard enough. As a marketing professional, it is mind-numbing at times….still, that’s part of what I do and I confess to a kind of the same excitement as that metaphoric water-treader.

I have recently started working with a client who floored me by having something I have not seen in a long time at similarly-sized businesses: an actual Marketing Plan.
Really.
The business owner pulled it up on her laptop and I wanted to hug her…

This isn’t to say that other business owners haven’t spent time thinking about their marketing, but this owner had taken the next step and mapped it out for the next year….and even looked beyond. I identified a number places in the plan where I can add tremendous value (hence our starting to work together…), and we began to discuss the goals, measures and value we can bring to the business. I am totally psyched to begin this project!

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FOCUS: What About Customer Experience and Relationships?

Visitors Audience Customers Community

On the lookout for…?

“Relationships?! How do you do that when your business is all about selling boxes of widgets? Folks come to my site, order them and I ship them out…”

This is a common question. You have always viewed your company as one that makes something that others buy (hopefully more than once…), and then you make sure they get it. Pretty much the definition of “transactional”, and, especially if you operate an e-commerce site, you only know them by a name, address and order number. It doesn’t look like the opportunities to establish and grow a relationship, as you’re thinking of it, are that ripe.

…or are they?…

I’ve written before about a descriptive construct I call the VACC. It stands for Visitors/Audience/Customers/Community. There are different ways of looking at the people who interact with your business: The Customer Journey, the Sales Funnel, and so on. Viewing these people through the VACC lens focuses on the stage of the relationship they have with you business, and how you communicate and interact with them. Each stage is valuable and there is no hard line dividing them. Nonetheless, knowing, in greater depth, what each set of these people are looking for, how they act and react to you and your business, what their expectations are, and how you can communicate with them is vital to your business growth. Not knowing is the same as tossing your product out on to a virtual (or real…) sidewalk and hoping the right folks come by.

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The 5 Superior Social Media Posts in April!

The changes to and evolution of the online world never stops…..hence the usual flood of news and tips available. So, for April, here are the articles that really caught my attention!

Facebook 20 percent rule

Look! No Text!

  • Facebook’s 20% Rule – Gone, Not Gone :: Everyone who has ever slammed their head against the desk after submitting their boost or ad for approval on Facebook, only to have it rejected due the dreaded “20% Rule”, cheers this change! However, you need to read the new standard VERY CLOSELY to see what it has morphed into so you don’t get caught in the turbulence.

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