Authenticity

INTERVIEW: Social Sapiens and the Seattle Shrimp Tank!

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Seattle Shrimp Tank pros and Me (Social Sapiens)

Seattle Shrimp Tank pros and Me (Social Sapiens)

I was asked recently to be interviewed on a podcast (of and for entrepreneurs and business owners…) of which I have been aware and have listened to a few times. Most of my familiarity with the content and tone of it, however, derived from my relationship with one of the co-hosts, Dan Weedin. Dan is a colleague, friend and fellow Rotarian, so familiarity bred a bit of lowered attention on my part, I admit.

Dan called recently and asked me if I would like to be interviewed for the Seattle Shrimp Tank podcast. It sounded like a load of fun, so I agreed.

Some of the things we talked about include:
  • Where did social media start, what’s going on with it today, and where is it going? (the short version!)
  • What is the importance of thinking about business goals, plans and strategies when considering digital marketing and hiring an expert to help?
  • How important is it to learn how to express yourself well online? What is the balance of listening, asking powerful questions, and understanding in developing an authentic and powerful online presence?
  • What else is there other than the “usual suspects” of social media (like Facebook, WhatsApp, Twitter, Yelp, Instagram, Pinterest and the like)? Is there more there?
  • What’s the right frequency to post online?
…and so much more. Check out the whole podcast here, and the shorter video follow-up here. We covered a lot of great questions and concerns.

If this interview brought up other questions for you about your business and professional presence online, please reach out to me and also look for some other information that’s relevant to you on my site here.

Mindfulness and Taking Stock

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Mindfulness

Mindfulness

This past week was a good and difficult one.
One of the hard bits was working to get five + days of work done in three, as I had scheduled Thursday and Friday off to celebrate my anniversary and birthday. I work to do this every year and have been pretty successful to date, although banishing work from my mind is always a challenge as an entrepreneur. Still, it was good to get away from the screens and focus on each day and the moments each held, along with the commemoration activities.
I focus on this set of events for a couple of reasons.
First, I wish to celebrate life and relationships, and this is another way to mark them as memorable and life-giving.
Second, this particular birthday gives me pause. I am now the age my father was when he was consumed by cancer and died. That, along with the near approaching anniversary of the death of my younger brother in two weeks, I am particularly aware of being present in each moment and how this manifests itself in my “normal activities”…..”normal activities” being the usual, rather mundane things of every day.
You may be thinking (if you’ve read this far..), “Why is he writing about this on a business blog?” A fair question…

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Loyalty, Strategy and Connection

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Loyalty, Strategy, and Connection

Loyalty, Strategy, and Connection

I’ve written a lot about loyalty, strategy, connection and relationship-building. My recent post about loyalty went into some of the reasons that customer and audience loyalty is critical to your business. Another recent article about lining up your strategy with your actual problems perhaps deals with a bit more about problem-solving and identifying where your strategy, such as it is, might not be a fair representation or plan that works within the realm of the daily reality you face. Another article concerned connections, both real and perceived.

These are all related. Strategy is generally defined as some kind of innovation or reinvention process. If it doesn’t reflect the constant change the market and your business is experiencing, it isn’t strategy. It may be a corporate wish-list, a reason to have a kind of high-faluting retreat every year, or some kind of box-checking activity….although there are generally a lot of nervous, but well-meaning efforts aimed at it. However, if it doesn’t actually help your company break from old habits that are keeping you from at the very least repeating the same things every year, it’s not doing for you what it might.

Is loyalty a key component of your strategy? You realize that there is more to it than crafting good offers and making sure your customer service is stellar (both good things in the right priority….). It need not be itemized, but, since strategy with, hopefully, drive goals and action within your company (including what your employees are given as part of their roles and how they are incentivized…). Strategy that drives real change in a company is difficult, businesses rarely achieve extra-ordinary results unless they do something very strategic.

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END OF THE SUMMER! THE BEST OF SEPTEMBER

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Autumn is HERE!

Autumn is HERE!

The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are some articles I found to be particularly arresting……

CLICK THAT HEADLINE!!!

CLICK THAT HEADLINE!!!

Great article…but the headline you wrote for it is a definite “…meh…”. Want to figure out how to get your audience to click through and actually READ it? Here’s some tips, backed up by data, that tell you how!

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Innovation and Dialogue

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dialogue innovation

Dialogue

How much of innovation is an Isaac Newton-like moment (mythically alone and the apple drops on your head….”AH-HA!”) and how much is something else entirely?

And what IS that something else?

I wrote another article asking if innovation was dead. Looking at the world around us, it seems a mixed set of answers. Some things like Artificial Intelligence (AI), driverless cars and certain kinds of other technology seem to beg the question that innovation is alive and well. But we still have stubborn problems as a culture and a world that seem to defy innovative answers. Some of these problems are so monumentally complex that just trying to confront or define them is hard enough (think eradication of hard poverty, cures for things like cancer or diabetes, nuclear proliferation, economic inequality, how to have a positive outcome with whatever the heck is happening to global environment, etc….).

Getting to a more manageable level, like your business, how do you:
  • keep from being a follower when it comes to coming up with new and different ways to attract customers
  • improve and create new products and services
  • grow your business in scalable ways
  • stand out from the crowd of competitors
and the like?

Going it alone can seem attractive. It can feel like, unless you come up it, it’s not really your innovation or idea. This is a real danger for solopreneurs, as innovation is not the same as churn, and this churn is where many of us live and work. Surrounded by shifting tasks, fluid schedules, never-ending revisions of services and offerings….it can SEEM like Innovation at times, even if it’s just a new way to get through the day in one piece!

It’s not.

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Your Job and Your ONE THING

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Job

The Job

“It’s not just a Job….It’s an Adventure!”

That was a marketing tag line for the U.S. Navy a number of years ago. A frequent comment among my fellow sailors at the time was “Is this the job part or the adventure part?”

The whole of these two concepts came up to me recently in a conversation I had with a mentor of mine. We were going over his long career, and he mentioned that he felt he never really had a JOB. I asked him what he meant, and he shared that his idea of a job was something that you pretty much had to drag yourself to, every day, like it or not. There was not much life in it, and any correlation between it and the conviction that he was doing something good, right, and worthwhile was nonexistent, or, at best, extremely minimal. He felt that all that he had done never went to the level of being a JOB for him.

After about four hours of dialogue and catching up (I hadn’t seen him for over 4 years…), I drove away mulling over this idea.

Did I ever have a JOB, by this definition?

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What Do Your Customers Think?

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Happy Customers

Happy Customers!

Got customers?

Then you are interested in what they think of you, since that will drive not only whether they purchase your product or service, but other things, too. Like:
  • What do think of your product  / service?
  • Will they buy again?
  • How will you know what they think unless they tell you?
  • What kind of review will they give you (on-line or off-line)?
  • What kind of influence will their experience have on how others think of you?

The basic ideas behind Customer Experience (or CX as it has come to be known) have been around for awhile. Think about when you walk into an office or a store of some kind. The initial impression of location, attractiveness, and the employees’ attitude towards you all contribute to the CX. It could be all over the place as to your experience, but that was, and is, a huge part of it In Real Life (IRL, for those of you who like acronyms…).

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JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

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July - Celebrate!

July – Celebrate!

July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues!
June was a bumper crop month for quality content across the digital marketing industry, and I’m only too happy to share the top articles I’ve read:

LinkedIn Ninja Tricks!

LinkedIn Ninja Tricks!

 

 
Facebook seems to get the attention from online sources (granted, cracking the 2 billion users mark is noteworthy…), but many of the businesses I speak with are still kind of scratching their head when it comes to LinkedIn. This top list of tips and tricks from Melonie Dodaro will get you to that next level of skill in using this great professional channel.

Sincerity

Sincerity

 

 
Sincerity and Trust have been the key components for strong customer and business relationships since forever. Building them online isn’t impossible, but it is different. This article introduces some areas of consideration about communication and how you do this. The line between communication and action is pretty clear.

Credibility

Credibility

 

 
Beyond getting found, your website needs to build and maintain your professional credibility. If you’re wondering how a website can do that, then you will find this article Laura Forer of MarketingProfs very, very valuable.

My Community

My Community

 

 
When I speak about online relationships, I refer to the mental model I call VACC (Visitors / Audience / Customers / Community). In this insightful article, Irfan Ahmad digs into how a business can approach this with Facebook Groups, an underutilized resource for most businesses. If you take this on, you’re ALREADY in the lead, since chances are your competition ISN’T doing it!

Social Media Posts

Social Media Posts

 
 
So, that post from last Tuesday blew the doors off in Shares and Comments! WOO-HOO!!!!! Now, how can you leverage what was obviously a Great Piece of Content again and take advantage of it’s quality and virality? Here are 5 ways to look at….

 

Reuse That Content!

Reuse That Content!

As a follow-on to the previous article, how do you take that premier article you’ve written and reuse (or “slice & dice”…) it in such a way that you can make the most of it. Here are nine ways you could repurpose it and reach oven more of an interested audience. Remember, everyone has a preferred way of communicating, and by doing this you are making practical use of that fact!

The Integrity and Priorities of Place

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The Priority of Place

The Priority of Place

I recently wrote about how the things you actually spend time on uncover your priorities. A colleague of mine noted that what you spend money on does the same thing, which is partially true. There are a number of things you spend money on that are not discretionary, like food (if you are fortunate enough to have the money for food…).

Other interesting indicators of priority are your decisions made in the midst of radical change.

I recently read an article in the Guardian by a professor at Saint Joseph’s College in Rensselaer, Indiana. I should say ‘former professor’, as the college just closed after operating since 1889. Rensselaer, IN has a population of just under 6,000 souls and is definitely NOT a place you might expect a college to be.  Ranked as a “Best Midwestern College” by the Princeton Review and U.S  News, it nonetheless announced on February 3, 2017 that it will temporarily suspend operations at the end of the 2016-2017 academic year. The article’s author, Jon Nichols, rightly interprets that to mean “Students: transfer now; Faculty & employees: you will need a new job soon.”

Mr. Nichols doesn’t want to move.

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Reviews: Don’t ignore them! It’s Your Reputation…

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How do YOU manage your reputation?

How do YOU manage your reputation?

I got the chance to speak to a large group of business leaders this week about online reviews and how to work with them. This is an area that continues to be of concern to businesses, and has gained particular focus in the past few weeks with the troubles that United Airlines has had.

First there was the eviction of a couple of young women from an airplane for wearing leggings (read more about this incident here). Without going deep into company policy regarding employee’s and their dependents using the United “pass rider” benefit, it is a bit vague and worth reviewing at the company policy level. The company took serious public relations heat for this.

Even more infamous was the recent incident where a paying passenger was forcibly evicted from a flight, apparently chosen at random, to make room for 4 United employees who needed the seats to get to an assignment elsewhere. The video that was shot by another passenger on the plane shows this person being forced by airport security, in a most physical and brutal way, from his seat and off the plane. To say that United Airlines has taken a HUGE hit to its reputation as a result is an understatement (a 5% stock drop amounting to more than $600,000,000, although by the opening bell the next day it had regained almost all the value, and news outlets and social media piling on them has been very visible). How the company communications progressed in the aftermath didn’t help their public case much either (read more about the “Apologies Timeline” in this New York Times article). United now says that certain policies have been altered and others are under review to keep this from happening again. The changes will need to demonstrable and highly visible before they can begin to rebuild the trust deficit they’ve experienced.

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