Seattle Shrimp Tank pros and Me (Social Sapiens)
I was asked recently to be interviewed on a podcast (of and for entrepreneurs and business owners…) of which I have been aware and have listened to a few times. Most of my familiarity with the content and tone of it, however, derived from my relationship with one of the co-hosts, Dan Weedin. Dan is a colleague, friend and fellow Rotarian, so familiarity bred a bit of lowered attention on my part, I admit.
Dan called recently and asked me if I would like to be interviewed for the Seattle Shrimp Tank podcast
. It sounded like a load of fun, so I agreed.
Some of the things we talked about include:
Where did social media start, what’s going on with it today, and where is it going? (the short version!)
What is the importance of thinking about business goals, plans and strategies when considering digital marketing and hiring an expert to help?
How important is it to learn how to express yourself well online? What is the balance of listening, asking powerful questions, and understanding in developing an authentic and powerful online presence?
What else is there other than the “usual suspects” of social media (like Facebook, WhatsApp, Twitter, Yelp, Instagram, Pinterest and the like)? Is there more there?
What’s the right frequency to post online?
If this interview brought up other questions for you about your business and professional presence online, please reach out to me
and also look for some other information that’s relevant to you on my site here
This past week was a good and difficult one.
One of the hard bits was working to get five + days of work done in three, as I had scheduled Thursday and Friday off to celebrate my anniversary and birthday. I work to do this every year and have been pretty successful to date, although banishing work from my mind is always a challenge as an entrepreneur. Still, it was good to get away from the screens and focus on each day and the moments each held, along with the commemoration activities.
I focus on this set of events for a couple of reasons.
First, I wish to celebrate life and relationships, and this is another way to mark them as memorable and life-giving.
Second, this particular birthday gives me pause. I am now the age my father was when he was consumed by cancer and died. That, along with the near approaching anniversary of the death of my younger brother in two weeks, I am particularly aware of being present in each moment and how this manifests itself in my “normal activities”…..”normal activities” being the usual, rather mundane things of every day.
You may be thinking (if you’ve read this far..), “Why is he writing about this on a business blog?” A fair question…
Loyalty, Strategy, and Connection
I’ve written a lot about loyalty, strategy, connection and relationship-building. My recent post about loyalty
went into some of the reasons that customer and audience loyalty is critical to your business. Another recent article about lining up your strategy with your actual problems
perhaps deals with a bit more about problem-solving and identifying where your strategy, such as it is, might not be a fair representation or plan that works within the realm of the daily reality you face. Another article concerned connections
, both real and perceived.
These are all related. Strategy is generally defined as some kind of innovation or reinvention process. If it doesn’t reflect the constant change the market and your business is experiencing, it isn’t strategy. It may be a corporate wish-list, a reason to have a kind of high-faluting retreat every year, or some kind of box-checking activity….although there are generally a lot of nervous, but well-meaning efforts aimed at it. However, if it doesn’t actually help your company break from old habits that are keeping you from at the very least repeating the same things every year, it’s not doing for you what it might.
Is loyalty a key component of your strategy? You realize that there is more to it than crafting good offers and making sure your customer service is stellar (both good things in the right priority….). It need not be itemized, but, since strategy with, hopefully, drive goals and action within your company (including what your employees are given as part of their roles and how they are incentivized…). Strategy that drives real change in a company is difficult, businesses rarely achieve extra-ordinary results unless they do something very strategic.
Autumn is HERE!
The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are some articles I found to be particularly arresting……
CLICK THAT HEADLINE!!!
Great article…but the headline you wrote for it is a definite “…meh…”. Want to figure out how to get your audience to click through and actually READ it? Here’s some tips, backed up by data, that tell you how!
How much of innovation is an Isaac Newton-like moment (mythically alone and the apple drops on your head….”AH-HA!”) and how much is something else entirely?
And what IS that something else?
I wrote another article asking if innovation was dead
. Looking at the world around us, it seems a mixed set of answers. Some things like Artificial Intelligence (AI), driverless cars and certain kinds of other technology seem to beg the question that innovation is alive and well. But we still have stubborn problems as a culture and a world that seem to defy innovative answers. Some of these problems are so monumentally complex that just trying to confront or define them is hard enough (think eradication of hard poverty, cures for things like cancer or diabetes, nuclear proliferation, economic inequality, how to have a positive outcome with whatever the heck is happening to global environment, etc….).
Getting to a more manageable level, like your business, how do you:
- keep from being a follower when it comes to coming up with new and different ways to attract customers
- improve and create new products and services
- grow your business in scalable ways
- stand out from the crowd of competitors
and the like?
Going it alone can seem attractive. It can feel like, unless you come up it, it’s not really your innovation or idea. This is a real danger for solopreneurs, as innovation is not the same as churn, and this churn is where many of us live and work. Surrounded by shifting tasks, fluid schedules, never-ending revisions of services and offerings….it can SEEM like Innovation at times, even if it’s just a new way to get through the day in one piece!
“It’s not just a Job….It’s an Adventure!”
That was a marketing tag line for the U.S. Navy a number of years ago. A frequent comment among my fellow sailors at the time was “Is this the job part or the adventure part?”
The whole of these two concepts came up to me recently in a conversation I had with a mentor of mine. We were going over his long career, and he mentioned that he felt he never really had a JOB. I asked him what he meant, and he shared that his idea of a job was something that you pretty much had to drag yourself to, every day, like it or not. There was not much life in it, and any correlation between it and the conviction that he was doing something good, right, and worthwhile was nonexistent, or, at best, extremely minimal. He felt that all that he had done never went to the level of being a JOB for him.
After about four hours of dialogue and catching up (I hadn’t seen him for over 4 years…), I drove away mulling over this idea.
Did I ever have a JOB, by this definition?
Then you are interested in what they think of you, since that will drive not only whether they purchase your product or service, but other things, too. Like:
- What do think of your product / service?
- Will they buy again?
- How will you know what they think unless they tell you?
- What kind of review will they give you (on-line or off-line)?
- What kind of influence will their experience have on how others think of you?
The basic ideas behind Customer Experience (or CX as it has come to be known) have been around for awhile. Think about when you walk into an office or a store of some kind. The initial impression of location, attractiveness, and the employees’ attitude towards you all contribute to the CX. It could be all over the place as to your experience, but that was, and is, a huge part of it In Real Life (IRL, for those of you who like acronyms…).