- Facebook’s 20% Rule – Gone, Not Gone :: Everyone who has ever slammed their head against the desk after submitting their boost or ad for approval on Facebook, only to have it rejected due the dreaded “20% Rule”, cheers this change! However, you need to read the new standard VERY CLOSELY to see what it has morphed into so you don’t get caught in the turbulence.
What you knew yesterday may not apply today….
I recently attended a half day of training focused on the roles and nuances within the business networking group I belong to. While extremely enlightening and really useful as I work to get a grip on my new role as president in my chapter, I’m struck afresh by the spectrum of differences that we each have as humans. In the case of the discussions I had, they focused on personality types and learning styles as they pertain to the other members of the group. Extend those classifications to digital marketing, especially as an entrepreneur, and you can begin to feel overwhelmed. It’s one thing to write, say, a message for an email campaign in four different ways to accommodate four personality types, but take the personalization further to learning styles, cultural and generational differences, best channel for communication, etc. and you just might feel that going back to a broadcast “one-size-fits-all” style is just easier, and it used to work OK, so just go for it. Or maybe walking around wearing a sandwich board!
Can you remember the single best dining out experience you’ve ever had? Whether it was the best steak ever, stir-fry to die for, or that anniversary dinner at the Killer Italian Place, do you remember what it was that made the meal memorable? The company probably had a lot to do with it, but the context and environment had a BIG part in the whole thing, too.
You have a different way of learning than I do. There are a lot of terms like “Cognitive Styles” and “Learning Strategies” that describe this, but it’s really pretty basic. Still, there are some commonalities across the various Styles. Read a piece of information and 3 days later you’ll remember 10% of it. Simply add a picture and you’ll remember 65%! I also benefit from the inclusion of samples, stories and examples or templates that help me to fill in the mental construct. You probably have other things that help you, too.
Consuming and sharing content normally creates an emotional benefit, not a financial one. Hence the obstacle: companies try to use content to create financial benefits for themselves instead of emotional benefits for their readers. This completely overturns the traditional business view of what content should accomplish.
So now you’ve done a bit of research and found that not only is your market saturated with content, but you’re up against some “heavy hitters”. Competition seems hopeless and you don’t see how you can make any real headway. Well, there are three tactics you can use that can provide you some leverage and opportunity. Continue reading