You want “The Short List.”
This list gives you the best information for your business, and let’s you understand what will make your digital and social media marketing work so you can get back to work. I have collected these 5 articles from around the web as the best of the best for October. Read them all, then figure out how you can execute on them, based on your goals and resources.
Ultimate Blog Post list
You’ve got a blog or intend to start one, but are REALLY intimidated by the idea of having to come up with posts every week (or however frequently you have decided to publish…). I scan this list regularly to jog my creative juices and come up with new ideas. This article is by Russ Henneberry of DigitalMarketer.com.
Social Media Expectations
There are still a lot of entrepreneurs and small businesses that are guilty of “magical thinking” when it comes to what social media can accomplish for their businesses.
When you go searching around the web for ideas to improve your digital and social media marketing, you’re confronted with the same thing I am: a TON of information! You don’t have the time, the patience, or maybe even the depth of expertise or comfort in a lot of these areas to know who’s reliable or who’s just selling something. This article by Carol Stephen helps you stay grounded.
ROI cost-effectiveness
The acronym ROI (Return On Investment) is so easily bandied about that most of the time you think you know what it means, and you’re wrong. I learned so much by reading the works of K.D. Paine that I want you to become acquainted with her and her work. Most of the time, what you really want to know is the CEA (Cost-Effectiveness Analysis), which “compares the relative costs and outcomes (effects) of two or more courses of action.” This article will help you get the difference so you can figure it into your calculations for resources and costs.
Social Media and Competitors
If there really is “nothing new under the sun,” then it makes particular sense to check out what your competitors are doing (successfully and unsuccessfully…) on social media. This article by Matt Walker, CEO of Main Path Marketing, outlines some great tips and a good starting methodology to figure out how other companies’ social media strategies, altered to fit your business, can help you. Competitor research is something that a lot of small and medium businesses miss, and it can be a real gold mine.
Networks and Communities
“Networks connect; communities care.” In this Harvard Business Review article, Henry Mintzberg, a professor of management studies at McGill University in Montreal, touches upon the roles of each kind of construct. In my business I work with clients to understand the opportunity and value of each kind of construct (network, audience, and community) and ensure that businesses approach them in ways that drive the greatest value. If you want to get a handle on the differences and challenges, this is a great place to start.
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Authentic Voice 