I recently found out about a 7-week course focused on building a business that was both profitable, engaging and fun. I couldn’t resist that combination, so I dropped the company a mail and asked for them to get in touch with me so I could find out more…to see if it would really be something that would address my needs and give me some tools and best practices. I was contacted within the day and the owner asked if we could have a call to talk about it. I agreed.
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Leadership
Hire for Nice
If the heart of all really valuable business is referrals, then “Hire for Nice” makes sense. Consider it the foundational policy for any company wishing to survive in the blizzard of noise that is the competition for customers and clients.
Scary and Hard To Do
I read an article recently by Laura Cioca, Director of Media & Engagement at W2O, about something she calls ‘Fauxthenticity’. She defines this as ‘the tendency some brands have towards assuming we’re all complete idiots.’
She goes on to describe it as a kind of creative laziness that ‘pretends that a brand’s participation in community has anything to do with people.’ She then lists a number of examples, all of which I have seen before and recently. It’s sad really….
Get out of your way
Listening is Visual
their particular community is a couple of decades old and I’ve only really known them for several months, but we are “new to each other”, so to speak. It was a LOT of fun and extremely educational.
Doctor Who and Abrupt Change
I recently watched the most recent Doctor Who episode wherein he regenerates from the 11th Doctor (Matt Smith) into the 12th Doctor (Peter Capaldi). The final change was much more abrupt than other regenerations that I’ve seen in the newer series. Capaldi’s expression is wonderful….he looks stupefied. He says several things in rapid succession (my favorite is “Kidneys! I’ve got new kidneys! I don’t like the color.”) but the one that really grabbed my attention was when he asks Clara, “Do you happen to know how to fly this thing?” You can watch the change here: http://www.bbc.co.uk/programmes/p01nzqm6
Disruption, recovery and space
While completing my Masters degree I was vicariously introduced to Clayton Christensen of the Harvard Business School and his many works (a sample) concerning disruptive innovation. Greatly interesting stuff and
required reading for anyone in business or those who are creative and wish to understand the business world’s take on how this is perceived and understood, as well as the potential effects thereof.
Comfortable with Ambiguity?
English: Diagram of Schrodinger’s cat theory. Roughly based on Image:Schroedingerscat3.jpg (Photo credit: Wikipedia)
Acceptance of ambiguity is a by-word in corporate America today, if job descriptions are any indication. Not just acceptance but whole-hearted embrace seems to be the price of admission. I find this call interesting, if only because of its own ambiguous nature.
I’ll Get Back To You…
Trust (Photo credit: vagawi )
Trust is a treasure that is hard-won and very easy to lose. This goes double for relationships online. One of the foundations of trust is doing what you say you will do. A classic test of trust is the answer of “I’ll get back to you…” to almost any question.
Fail and Win
Image via Wikipedia
I have been thinking about a post by Tac Anderson on his NewCommBiz blog about making mistakes, crisis-based decision making and how we learn. It specifically got me thinking about organizations that learn and those that don’t really, or at least not very well (or easily).
Things move terribly fast in today’s marketplace and the halls of business. We blame it on the Internet, on the 24-hour news cycle, on our growing propensity for being “always on and connected” and on “everyone else.” There have been countless barrels of ink spilled on the importance of failure for learning, both as individuals and organizations. Even just thinking about how you learn personally will confront you with the first attempt at doing something, assessing how well that went, tweaking, trying again, etc.
So why do we not get it? I’m not saying we drive for failure (although that seems to be the direction of some I’ve noticed….), but, short of life-and-death, why do we not accept that failing is at least as important as not failing?



