Earlier this week I was fortunate enough to sit in on a quarterly meeting of some of the hardest working folks I know. My company calls them Product Planners. The difficulty of what they do is hidden by the simplicity of their title…if you’ve never worked in an enterprise that is tracking released products, fixing them as needed, and then planning new ones with the added uncertainty of forecasting their popularity, then you aren’t aware of the tricky dance these folks do. Years ago while watching one of my favorite Mystery Science Theater 3000 movies, I remember Crow T. Robot remarking, upon seeing a credit for someone tasked with Planning, “Oh, that’s what I want to do….I’ve always wanted to Plaaaaaan!”
I thought it was a bit odd too, at the time. Now I know better.
Continue reading →