More Promising and Valuable: a Partner or a Customer?

Still in the early years of your business and riding the revenue roller coaster? Yeah, me too.

Things are Really Fat for several months (maybe even longer…), so you focus on project delivery and all of the work that entails. Make those clients happy!!!!  Things lighten up a bit, so you take a TEENSY breather (maybe a couple of actual days off in a row….what a concept…).

Things continue to back off, you realize that you’re experiencing the business equivalent of “the pig in the python“, and you’re staring at a mostly empty pipeline. This is not good. You redouble your efforts on business development, lay out some ads, reach out to some referral sources, revisit your business Facebook page (wow….when was the last time you DID that!?), hit those chamber of commerce lunches, contact some leads, and engineer an email campaign, but getting meetings is hard and they all seem to be too busy or in “let’s talk in about 60 days or so” mode.

Again, not so good.

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