A question I received this week was, “What is the single most important thing to do so the Internet works best for your company?”
A question I received this week was, “What is the single most important thing to do so the Internet works best for your company?”
Do you remember the little plastic animals, usually dogs, that people used to place in the back windows of their cars? These plastic pooches would nod their heads as the car moved, giving the impression that they were looking around. Sadly, I see this plastic behavior sometimes taking place in meetings I attend. Someone is presenting an idea, a report, training or just carrying on conversation, and some of the people around are making appropriate nods and noises, but their follow-up conversation and engagement belies their inattentiveness. Even if they ARE listening, they don’t hear what is being said.
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Credibility
My first career out of high school was as a musician in the U.S. Navy music program. My primary instrument was euphonium (also called a baritone horn) and there was a requirement to learn to play the trombone so I could be a part of other kinds of ensembles. Versatility is a foundational trait for musicians, and the Navy is no different. I was also a self-taught keyboard player and had written some jazz tunes and done a bit of arranging. After completing the initial bouts of training, I was sent to my first band in Hawaii (that was a real heart-breaker!).
One of the regular functions of any Navy band is to provide a wide range of kinds of music in various sized ensembles to address the dynamic needs of those who request the band. This meant solo piano, brass quintet, jazz combos of varying sizes, contemporary music, concert band, ceremonial band, marching band….just about any kind of music you could come up with using a group of about 30 multi-talented musicians.
This was my first real experience with a recursive rule. I couldn’t wrap my head around how I was supposed to get experience playing in a small jazz group without being able to work with a small jazz group. I wasn’t the only person in the band that ran into this, of course. All of the young, new folks who wanted to do this were in the same predicament.
Before I tell you what our solution was, I want to cast this problem into another context.
The nature of careers, society and industry in our economy now is such that the majority of us run into the same ‘policy’ everywhere.
Who doesn’t want to be heard? I’ve got things to share and so do you. Passions, beliefs, information, opinions, jokes…the list is pretty long.
It doesn’t matter really. If you’re a solopreneur, a director of a corporate business unit, a team member at an international enterprise or any other kind of role designation, you run into this.
Every business hits this wall at some time.
I attended a very interesting forum yesterday. The topic was what they termed the “triple bottom line” of sustainability: Environmental, Economic and Social. The members of the panel were from varied industries and sizes of companies and all had unique stories and perspectives on how they have approached sustainability in a way that truly benefits everyone. It was thought-provoking and I intend to write some more about it in a different post.
Does simplicity limit understanding? I have been going back and forth on this question for awhile.
I recently found out about a 7-week course focused on building a business that was both profitable, engaging and fun. I couldn’t resist that combination, so I dropped the company a mail and asked for them to get in touch with me so I could find out more…to see if it would really be something that would address my needs and give me some tools and best practices. I was contacted within the day and the owner asked if we could have a call to talk about it. I agreed.
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If the heart of all really valuable business is referrals, then “Hire for Nice” makes sense. Consider it the foundational policy for any company wishing to survive in the blizzard of noise that is the competition for customers and clients.