Building trust is vital and required.
- Vision without action is a daydream. Action without vision is a nightmare. – Japanese Proverb
- However beautiful the strategy, you should occasionally look at the results. – Attributed to Winston Churchill
Which Tribe do you belong to?
How you interact with your customers and prospects can show you (and them…) how you think of them. Without resorting to standard definitions, I visualize the difference this way:
Community is harder…is it worth it?
Who’s your leader?
A result of my recent annual physical was getting a referral from my doctor for 4 weeks of physical therapy to help deal with a long-standing issue I have with shoulder and neck pain that links to severe headaches. I just finished up this course of therapy and am likely going to be getting some more, since it is helping a lot.
There was an item on the local news the other night that I found fascinating. A number of students at the university campus were holding a rally advocating for a Diversity Center as a gathering place that would acknowledge the diversity of the campus and provide a place and programs that would focus on that aspect of their identity. Given the cash-strapped condition of higher education, my immediate thought was “re-inaugurate the Student Union as the Student Diversity Center and you’re done!”
Do you remember the little plastic animals, usually dogs, that people used to place in the back windows of their cars? These plastic pooches would nod their heads as the car moved, giving the impression that they were looking around. Sadly, I see this plastic behavior sometimes taking place in meetings I attend. Someone is presenting an idea, a report, training or just carrying on conversation, and some of the people around are making appropriate nods and noises, but their follow-up conversation and engagement belies their inattentiveness. Even if they ARE listening, they don’t hear what is being said.
It doesn’t matter really. If you’re a solopreneur, a director of a corporate business unit, a team member at an international enterprise or any other kind of role designation, you run into this.
During a fruitful first meeting with a new colleague and collaborator this week, she mentioned something that really disturbed me. She has a very healthy graphic design and publishing business and works with a broad array of customers. She focuses on what she does very well and gives referrals, like any good business, to other businesses that she works with and trusts. However, in a couple of instances she has had to give referrals to customers for solopreneurs she didn’t know as well, particularly in the digital and social media marketing areas.