Like you, I have a hard time balancing “all the stuff I need to do” as an entrepreneur with things like spending time with my family, detaching from the Internet and screens, and nurturing a creative hobby that doesn’t entail playing Civilization for an afternoon. One of my halfway measures is I take a little time on the weekend to catch up on my reading: I’m three weeks behind on my stack of The Economist, I want to make headway on at least a couple of the books I have going on my Kindle that DON’T have to do with social media, business, or consulting, and catch-up on the handful of truly magnetic posts from my favorite bloggers.
I belong to a few business and networking groups, as well as a service organization. Only at one of them do I have the luxury of spending time with the members (about 25) on a weekly basis and the ongoing encouragement to get together with a couple of them every week to really get to know them, their businesses and their lives. I am able to connect and as a result I feel almost as invested in their work as they are (I’m still working on birthdays and favorite foods, but, hey, we’ll get there!). I am fans of them and their work and actively seek out ways to promote and assist each one, if I can.
Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also represents the voices you hear (or don’t…) on social media. Research shows that almost 90% of what you hear there comes from less than 30% of the most vocal users….and they are different from the the quieter folks that make up the bulk of your online audience.
Can you remember the single best dining out experience you’ve ever had? Whether it was the best steak ever, stir-fry to die for, or that anniversary dinner at the Killer Italian Place, do you remember what it was that made the meal memorable? The company probably had a lot to do with it, but the context and environment had a BIG part in the whole thing, too.
The Social Web is a fire hose. How do you stay current as a content creator and anticipate the Internet’s next move? Is anything you wrote last week even relevant?
You have a different way of learning than I do. There are a lot of terms like “Cognitive Styles” and “Learning Strategies” that describe this, but it’s really pretty basic. Still, there are some commonalities across the various Styles. Read a piece of information and 3 days later you’ll remember 10% of it. Simply add a picture and you’ll remember 65%! I also benefit from the inclusion of samples, stories and examples or templates that help me to fill in the mental construct. You probably have other things that help you, too.
Nothing gets your hackles up more than spotting a post that you passionately disagree with. You smack the REPLY link and start banging away on your keyboard….you’ll set ’em straight!
Aren’t social media grand?
Well, while controversy does ignite content, and can fascinate and engage people in a way few other approaches can, it is not a sustainable strategy for your business. Passion is one thing, screaming online is another.
Here’s the deal: I don’t go onto the web to be sold to. I look for information. I look for content that will tell me something I don’t know and satisfies my curiosity. I want to be intrigued. I want to learn and join conversations.