How To Solve the Biggest Problem with Diversity

There was an item on the local news the other night that I found fascinating. A number of students at the university campus were holding a rally advocating for a Diversity Center as a gathering place that would acknowledge the diversity of the campus and provide a place and programs that would focus on that aspect of their identity.  Given the cash-strapped condition of higher education, my immediate thought was “re-inaugurate the Student Union as the Student Diversity Center and you’re done!”

As I let this information further settle, I began to wonder about the surface focus that our culture has taken in the intervening years between the concepts of Student Union and Student Diversity, what that says about our culture, and the dangers and opportunities this presents, both for our culture, and then, turning the thought on its side, for business.  Yeah, I have an exciting thought life….

Blogging – Speak If You Have Something to Say

A question I received this week was, “How often should a business post to their blog?” This is a very common question and usually driven by a small business owner’s fear of having to spend a lot of time creating the post and the frequency of posting for the effectiveness of the effort. In new bloggers’ nightmares, it takes hours to write a 400 word post and she has to do this every day. Neither of those is true.

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Get the Internet to Work for Your Company

A question I received this week was, “What is the single most important thing to do so the Internet works best for your company?”

Ask this of 5 consultants and you will likely get about 43 different answers.  That said, I put forth my answer with the caveat that the Internet is so insanely dynamic that things can change rapidly and pretty radically.  OK, then….

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Open the Box – A Fish?!

Awhile back I was working through a visualization exercise mentioned in Steven Pressfield’s book “Do the Work”. My first post regarding this can be found here and if you search my blog you’ll a number of other visualizations that I’ve found useful using this. Let me summarize what this entails:

  • Imagine a box with a lid. Hold the box in your hand. Now open it.
  • What’s inside?
  • It might be a frog, a silk scarf, a gold coin of Persia.
  • But here’s the trick: no matter how many times you open the box, there is always something in it.

Over time I’ve found a golden table, a pressure washer, wood floors and a few others.

I hadn’t exercised my imagination in this way for a while, so I decided to give it a go and opened the box afresh. Today I found……a fish.
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TIPS: 3 Views of Content

The online world is utterly obsessed with content. This takes a number of forms, from articles and blogs to photos, graphics of any kind, videos, podcasts, and any re-mix thereof. It is an attention economy and if you can get your customers and visitors to focus on JUST YOU for a bit, you have achieved something pretty impressive.

However, this is only getting harder to do well. If you have the goal of creating or highlighting something of real value and relevance to your audience (as opposed to distraction or “click-bait”…) you have to be thoughtful, intentional and resourceful while balancing the other needs of your business and life. While the standing approach can still be called “Fail Fast” or “Do It Wrong Quickly“, you still need to cultivate an acute awareness of the real value of what you publish to your audience. There are numerous articles, sites, books and courses about content marketing available. Still, navigating it all as a solopreneur or small business owner can seem like panning for gold, and you just don’t feel like you’ve got the time or resources. You’ve got a business to create and run.

I’ll keep this to the point to save you time: here are three views of content that can help you use the resources you have more effectively. Frame your efforts with these in mind and you will find you come closer to “hitting the mark.”

  • Make it interesting – There’s the stuff you’re interested in and there’s the stuff your audience is interested in. Drive laser focus on the latter, include the former and do your best to leave ‘overt selling’ out of it. Don’t be a pimp. Remember, only roughly 1 out of every 20 pieces published should be considered selling.
  • Make it relevant and usefulJay Baer says to publish stuff your audience would be willing to pay for. The greater the utility and relevance of what you publish, the more valuable you are to your audience, which will bring them back to you frequently….and when you DO sell, they will listen.
  • Be truly “value add – Don’t just shove articles and links onto your stream and let your audience figure it out. Comment….give them a clue or a question or a contrarian point of view. Provide a reason to care and click through.

Do you have any views of content you feel are foundational? Share in the comments and make your case.

Credibility: Take a Chance on Me!

Credibility

Credibility


My first career out of high school was as a musician in the U.S. Navy music program. My primary instrument was euphonium (also called a baritone horn) and there was a requirement to learn to play the trombone so I could be a part of other kinds of ensembles. Versatility is a foundational trait for musicians, and the Navy is no different. I was also a self-taught keyboard player and had written some jazz tunes and done a bit of arranging.  After completing the initial bouts of training, I was sent to my first band in Hawaii (that was a real heart-breaker!).

One of the regular functions of any Navy band is to provide a wide range of kinds of music in various sized ensembles to address the dynamic needs of those who request the band. This meant solo piano, brass quintet, jazz combos of varying sizes, contemporary music, concert band, ceremonial band, marching band….just about any kind of music you could come up with using a group of about 30 multi-talented musicians.

 The one that I wanted desperately to become part of was a small jazz group. The last couple of years in high school I had worked very hard to learn to improvise and was anxious to keep working on my skills, along with the opportunity to work with my band-mates who I knew could teach me a lot. However, there was a kind of ‘policy’ that stood in my way: I couldn’t go out with one of the small jazz groups until I had more experience playing in small jazz groups.

This was my first real experience with a recursive rule. I couldn’t wrap my head around how I was supposed to get experience playing in a small jazz group without being able to work with a small jazz group.  I wasn’t the only person in the band that ran into this, of course. All of the young, new folks who wanted to do this were in the same predicament.

Before I tell you what our solution was, I want to cast this problem into another context.

The nature of careers, society and industry in our economy now is such that the majority of us run into the same ‘policy’ everywhere.

  • Unemployed – Cast away from your former role, whether by choice or not, chances are you re looking for work in a different company than the one you left. You have to convince the hiring teams that you are well able to do what they wish you to do. However, many of these companies hesitate because they feel that somehow you need more experience doing EXACTLY the job they are hiring for, despite the illogical reasoning (and the likelihood that the job description they are hiring for isn’t REALLY, ENTIRELY what you’ll end up doing, anyway…).
  • Entrepreneur – You took the leap and started your own business, whether as a solopreneur or with a small team. You’re working through all the right steps in setting things up, marketing, networking, business planning, researching your product, financials….everything is solid and on track. You’ve even gotten a few customers, but testimonials are few (this is a NEW business, after all!). In discussing a proposal with a new potential client, she would like you to demonstrate the actual and, preferably, exact value of your proposed product or engagement for her business before she’ll consider the proposal. Well, you and your team are more than able to deliver all the items that are part of the proposal, and more. But, since your business hasn’t actually delivered a package like this before, you don’t have hard data or a testimonial or five on THIS PARTICULAR PACKAGE….
  • Growing your Career in a Company – You’ve worked for the company for some time, holding a number of different roles.  You’ve been successful, carrying the experience you’ve gained from one group to another, and the company has benefited as well. Now it’s time to look at a new role, maybe even something a little different from what you’ve been doing so far. You’ve spent a lot of time studying the role, shadowing some top performers you’ve met, and even gotten some outside education to prepare yourself. Nonetheless, you’ve never actually PERFORMED in this role before. Much like the examples above, the hiring team seems hesitant to  move you into this role, since you’ve never done it before….
For all of the noise about risk taking behavior in companies, they seem to be remarkably skittish to take a chance on ‘unproven’ talent. The only way in which the talent is unproven is that the person hasn’t done the Exact Same Job that they’re hiring for (that, and every job description supposedly requires a ‘Rock Star’, but that is the subject of another post…).
Circling back to my story, I started an off-duty band with a number of my fellow band-mates. We spent all our time playing, improvising, trying out new music (including some things I wrote…) and generally having a ball. A few of us finally got the attention of the powers that be and started getting assignments to the official groups. The rest of us kept enjoying the opportunity to play and grow. The goal for me changed from fitting into an existing framework into challenging my own creativity, which I have found to be a lot harder and more rewarding.
Again, transferring this the story to the other context, your creativity and diligence may need to go into overdrive to prove, either right where you are, through volunteering or by creating something new, that You Can Do This. How you work this out will be unique to your professional situation, but the value of pushing yourself, despite the existing policies or expectations, will be rewarding and might even uncover some unseen opportunities to have bigger impact than you might have had if you had been able to just “move into” the role you have been trying to get.  It’ll probably be more fun, as well.
What’s your story? Do you see yourself “busting out” to build your credibility?

Co-working and #H2H

Citizen Space, a coworking space in San Franci...

Citizen Space, a coworking space in San Francisco, CA. (Photo credit: Wikipedia)

According to the U.S. Census, more than half (51.6 percent) of all businesses that responded to the 2007 Survey of Business Owners (SBO) were operated primarily from someone’s home in 2007. Just over 72 percent are sole proprietorships.

What does this mean?
It means there are a lot of us sitting in a room by ourselves a lot of the time.  When the need to focus is keen, this can be really helpful. However, we are human beings, and none of us operates all that well in a workplace vacuum.

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The Change of the Moment

mindfulness 1.0

mindfulness 1.0 (Photo credit: Mrs Janet R)

Like it or not, most of the passing moments bring something a bit different than what I am expecting.  That’s really just a fact, an observation. Whatever I plan, even in the midst of doing something that I feel like I have complete control over (like writing this post…), moments seem to move in a slightly different way than I thought they might.  Most of the time the changes are so small, so quantum-sized that they are virtually unnoticeable. That doesn’t change the fact of their existence.  What does change is my perception and acceptance of them.

The Shower of Inspiration

water stream from shower in close-up, showing ...

water stream from shower in close-up, showing droplets (Photo credit: Wikipedia)

I read an interesting interview in the New York Times last weekend with Brian Halligan, CEO and Founder of Hubspot. While a fairly standard interview for the Business section, I was caught by something he said about himself….he told the interviewer that he is “a huge nap guy.” By this, he says that he has found that when he comes up with good ideas, they tend to happen when he is either falling into or coming out of a nap. With the goal of thinking more and working less, he is working to engineer more opportunities like this (yes, naps…) into his life, and is encouraging others to do so as well.

I think that’s cool. The awareness to know when you have moments of inspiration is something few people have. Also, I could use a nap most of the time….

This got me thinking along several lines.

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The Tyranny of the Post

They say that any blog post really needs a point to deserve existence.  While conceding that there is an inordinate amount of pointless content out there, I agree.  However, even if I feel that I have a point, a story, a well-

Writing With Left Hand

Writing With Left Hand (Photo credit: indi.ca)

formed argument or discussion, you may feel differently.  Well, OK….whatever.

It has been too long since I’ve published anything here, and I have been progressively encouraged and shamed by a couple of sources: Steven Pressfield whose books “Do The Work”  and “The War of Art” continue to bug me, but in a good way, and the husband of a good friend of mine Steve Wiggins, who is a blogging machine and seems able to publish daily, regardless of ANYTHING (he can be found at http://sawiggins.wordpress.com/ and I can’t recommend his work more that this – he makes me think).
My work for the past 10 months has been all-consuming and very satisfying, including the usual road bumps along the way and the over-arching ambiguity that is part of the workplace in today’s world.  I’m not fond of uncertainty, but I AM beginning to come to grips with it. There will be more about the continuing journey through ambiguity.
I guess the point of this post is I’m not dead yet and I still have a viewpoint from within that you may find of interest.  There will be more.