Trusting [?] Facebook

What you can find on Facebook is all over the map! As a channel for conversation, community, communication and entertainment, it has really grown and branched out. For a lot of small business owners that I talk to, it is both an opportunity and a jungle. They are aware that the chances to grow their audience, deepen their engagement and conversation with their customers and fans, and build a trusted presence online are available. But somewhere, deep down, they’re just a little unsure of it all. When they go to their profile pages and scroll down their timelines, they see So Much that is not business. Cute videos, political barking, blatant advertising (including ads for things that they, IN NO WAY, want to have anything to do with…) and just A Lot Of Stuff. How can they trust their message to all that?

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Trust, Relationships and #H2H

Recently a friend of mine made a long-ish post on Facebook. It was an apology and a mea culpa. Although I had missed the earlier post she referred to, she stated that she was caught off-guard by other people’s reaction to it. She said that, in retrospect, she agreed with one friend of hers that had actually reached out to her about it: it was an offensive and prejudicial post. She apologized for the first post, a very real and human thing to do.

What she was hurt by was the fact that a number of her ‘friends’ had ‘un-friended’ her (in Facebook vernacular…) without asking her about the post, commenting on it, or even just responding in some way. She couldn’t understand why people who knew her would react in such a knee-jerk manner without asking her why she felt this way or further questioning the post.

I feel her experience points to a couple of challenges with building relationships online as well as some bad habits we’ve cultivated along the way. Continue reading

3 Reasons Why Your Business Shouldn’t be on Facebook

It’s true…..despite the knee-jerk desire to get your business into social media and “everyone’s on Facebook”, it may not be a good idea for you.  Here are three reasons:

1. You don’t have time to post anything interesting: A business page lives or dies by visits and interaction, not ‘Likes’. If the last time you posted anything was 4 months ago and it was camera shot of the front of your office or a copy of your logo, you can bet no one has returned to see what else you’ve published.  Sure, you’re busy actually ‘doing’ your business, but part of you business is marketing. If you are unable to share things that your clients and prospects find relevant, you should retire your page.

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