I have always found pictures of prairie dogs popping up from their burrows to be hilarious. There’s something about the idea of this small animal getting a better view of its surroundings that just makes me smile. This made me think of some experiences I’ve had lately with smaller local businesses.
People
Scary and Hard To Do
I read an article recently by Laura Cioca, Director of Media & Engagement at W2O, about something she calls ‘Fauxthenticity’. She defines this as ‘the tendency some brands have towards assuming we’re all complete idiots.’
She goes on to describe it as a kind of creative laziness that ‘pretends that a brand’s participation in community has anything to do with people.’ She then lists a number of examples, all of which I have seen before and recently. It’s sad really….
Get out of your way
The Change of the Moment
Listening is Visual
their particular community is a couple of decades old and I’ve only really known them for several months, but we are “new to each other”, so to speak. It was a LOT of fun and extremely educational.
Disruption, recovery and space
While completing my Masters degree I was vicariously introduced to Clayton Christensen of the Harvard Business School and his many works (a sample) concerning disruptive innovation. Greatly interesting stuff and
required reading for anyone in business or those who are creative and wish to understand the business world’s take on how this is perceived and understood, as well as the potential effects thereof.
Why gamification bothers me
Gamification is a hot term in business and education today. According to Wikipedia it is the use of game thinking and game mechanics in a
non-game context in order to engage users and solve problems. I have been thinking about this in terms of extrinsic and intrinsic motivations and what really keeps people interested in what they do.
I fully believe that the singularly best way to have someone’s full attention in a project or process is to hook into that person’s passion for the project, process, idea or effort. This, as everyone knows, is not only not easy, but difficult to sustain. It can be easy to start well and then, once the excitement becomes the routine, passion can back off.
I’ll Get Back To You…
Trust (Photo credit: vagawi )
Trust is a treasure that is hard-won and very easy to lose. This goes double for relationships online. One of the foundations of trust is doing what you say you will do. A classic test of trust is the answer of “I’ll get back to you…” to almost any question.
More Than “LIKE”
There is a justifiable lament in the air. It concerns the lack of actual conversation taking place between people. In the online world a large portion of our conversation has devolved into one-click LIKEs or, in the case of LinkedIn, Endorsements. No context. No qualification. No degree. No discussion. Either you LIKE/Endorse or you don’t. Life isn’t like that, by and large.
More Than “LIKE”
There is a justifiable lament in the air. It concerns the lack of actual conversation taking place between people. In the online world a large portion of our conversation has devolved into one-click LIKEs or, in the case of LinkedIn, Endorsements. No context. No qualification. No degree. No discussion. Either you LIKE/Endorse or you don’t. Life isn’t like that, by and large.




