I am consistently drawn to the central point of the conversation as I read all of our assigned articles, books and collateral material. One of the standout articles that has brought a new perspective to my work and analysis of what I’m doing is the Christensen HBR article (Bower, Joseph L. & Christensen, Clayton M. (1995). “Disruptive Technologies: Catching the Wave” Harvard Business Review, January-February 1995). His analysis on how competent companies miss disruptive technologies by listening closely to their existing customers describes a business problem I am working with.
Once I get past the first wave of the “theory and academia” tone and presentation in Christensen and the article from Decision Sciences and start pondering how these writings have proven themselves so far, the points being made become more applicable to the problems I encounter at work. The Uses and Gratifications (UG) paradigm I found of particular interest.