A question I received this week was, “What is the single most important thing to do so the Internet works best for your company?”
During a fruitful first meeting with a new colleague and collaborator this week, she mentioned something that really disturbed me. She has a very healthy graphic design and publishing business and works with a broad array of customers. She focuses on what she does very well and gives referrals, like any good business, to other businesses that she works with and trusts. However, in a couple of instances she has had to give referrals to customers for solopreneurs she didn’t know as well, particularly in the digital and social media marketing areas.