Get the Internet to Work for Your Company

A question I received this week was, “What is the single most important thing to do so the Internet works best for your company?”

Ask this of 5 consultants and you will likely get about 43 different answers.  That said, I put forth my answer with the caveat that the Internet is so insanely dynamic that things can change rapidly and pretty radically.  OK, then….

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Reliability and Finding the Right Expert for Your Business

During a fruitful first meeting with a new colleague and collaborator this week, she mentioned something that really disturbed me.  She has a very healthy graphic design and publishing business and works with a broad array of customers.  She focuses on what she does very well and gives referrals, like any good business, to other businesses that she works with and trusts. However, in a couple of instances she has had to give referrals to customers for solopreneurs she didn’t know as well, particularly in the digital and social media marketing areas.

Sadly, both she and her customers “got bitten.” Although I haven’t gotten the complete story, apparently the solo businesses gladly took the referrals, promised the moon, seriously under-delivered and then disappeared. My colleague looked bad and her customers had a less than wonderful experience, as well as losing money and time.

Wow.  Just Wow….

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