FOCUS: Can You Measure the Hard Things?

English: Red button.

(Photo credit: Wikipedia)

We all want things to be easy. And it’s not just business, American or Western Society that defaults to easy. While I still worked at Microsoft, one of my managers got our entire team “Easy Buttons.” You pressed the Big Red Button and a voice said, “That Was Easy!”
If only….
We have a few things working against us:

  • The problems and challenges we face today (business, societal and personal) are complex with no simple answers. The kind of effort required to tackle them can’t be splintered into micro-moments of attention (better known as “multi-tasking”…). We need big blocks of time, and lots of them, to work through these things.
  • Our culture prizes Fast, Immediate, Responsive, 24/7/365 over taking the time to gain the ability to learn hard things more quickly and produce at an elite level (so we move past “good enough” to “WOW!”).
  • The difficulty of measuring the complex over the simple (an example – “audience engagement” versus a Facebook page “Like”).
  • The tendency to answer a simpler question when confronted with a difficult one (more on that shortly…).
 As business owners and entrepreneurs, what does this mean?

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