It is much too easy to burrow into your business and go deeper into the knowledge, building more depth and expertise in that area so you can be an even better resource for your customers. But doesn’t this turn you into a “one-trick pony”? For example, in my social media consulting business, does it truly broaden my mind and stretch my intellect to become more facile in the inner workings of Facebook and Content Marketing…or is it kind of “more of the same”?
I have other interests. You do, too. How do I indulge them, push the boundaries of my interests, and maybe even develop new ones? I need to consciously expose myself to knowledge I probably wouldn’t otherwise, and I have to set aside the time to do it. This is a challenge as an entrepreneur, but to not do it means that I’m less likely to keep growing intellectually, emotionally and spiritually. There is also a much higher probability that, in exploring some of these new landscapes, I might come across a couple of new ideas that inform and impact my business in ways I have no way of anticipating now.
So, where do I start?