Why gamification bothers me

Gamification is a hot term in business and education today. According to Wikipedia it is the use of game thinking and game mechanics in a

non-game context in order to engage users and solve problems. I have been thinking about this in terms of extrinsic and intrinsic motivations and what really keeps people interested in what they do.

I fully believe that the singularly best way to have someone’s full attention in a project or process is to hook into that person’s passion for the project, process, idea or effort. This, as everyone knows, is not only not easy, but difficult to sustain. It can be easy to start well and then, once the excitement becomes the routine, passion can back off.

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