There are a lot of ways for business owners to formulate, define and drive to their business goals. A mentor I had while I worked at Microsoft had three goals he printed on a 3 x 5 note card and taped that to his monitor. He told me that if what he was doing didn’t directly impact any of those three things, he would not do it (where he was in the pecking order allowed him that kind of choice…). He was relentless and laser-focused on those goals every day. They were something of a mantra for him.
Seriously interested in being as successful in my career as he was in his, I gave this a try. While my place in the pecking order didn’t allow me the kind of flexibility to say “No.” to some activities that didn’t map to my goals, I gave it my best shot. What I began to find was that, while my goals may have been well-written and clear, the day-to-day required to get there became more difficult and a lot less fun. Needless to say, this was frustrating….