Media choices: there seem to be a zillion of them! Curated links, status updates, ads, photos, graphics, GIFs short videos, long videos, animations, audio podcasts, webinars, hangouts, blogs…..SHEEEESH!! Look at all the options and it’s easy to just throw your hands up, post a picture of your cat and call it good…
Talk with solopreneurs and small business owners about digital marketing strategy and the need for a content strategy that maps to their business needs, the needs and desires of their audience…..well, it can seem complicated.
It’s not really. There are just a lot of choices.
Based on who you are trying to connect with and how they wish to be connected, that is the foundation. After that comes resources required / available, and the other deciding factors.
Let’s take a look at a couple of these: Video and Audio.