One of many challenges
This month’s top articles consider a number of challenging “How-To’s”. Overcoming challenges of content marketing, social media, strategy and your business website. Also considered are the opportunities hidden in business trends and becoming more productive by loosening up on your to-do lists.
Social Media Top Challenges
Social media has been around long enough for there to have some settled challenges for businesses, regardless of size and scale. Read on to discover what they are, and some ideas on addressing them so you can be more successful in this central component of your digital marketing.
Content
Creating content that is consistently of interest and value to your audience, keyword optimized and unique to you and your business is tough. What would you identify as THE biggest challenge. This article’s infographic will give you a view of the 15 most challenging parts of a solid, working and successful content marketing process, plus allows you to see them from the point of view of the different roles that are part of a content team….if you don’t HAVE a team (that is, you ARE the team…), it will help you spot some gaps in what you’re doing that you can address.
Words Matter!
Without the right words, along with the right content and visuals, no one pays attention to your posts. Words Matter!
Website Development
Looked closely at your website’s home page lately? Considering a refresh?….if it’s older than a year or so, you should at least consider what’s changed and how it can deliver better value to your business. This great article lists out 12 critical bits you need to consider as you go over this with your web developer.
Trends
You don’t want to just “keep up”, right? Staying competitive and attractive to your customers and audience requires you to figure out unique, valuable opportunities for you and your business. How to do this? Read on….
The Space Beyond the Hand
Productivity: not just the ability to hammer your way through your To-Do list. It must incorporate more or you will miss the really important things…
Authentic Voice 