Best of March – SEO, LinkedIn, and Solving the Right Problem

March, according to the old saying, either comes in like a lion and goes out like a lamb, or vice versa. This month’s collection of top articles is the LION portion of that saying!

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Measuring Social is HARD!

Measuring Social is HARD!

Measuring the impact of digital marketing efforts seems like it should be easier, with all the data that is available. But that’s the problem: so much data to look at, and some of it is not just “apples to oranges”, but “apples to wood screws.” Know what you should be looking at and measuring, given your business’s specific goals and requirements. It can be hard, but not impossible.

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Facebook Organic Reach

Facebook Organic Reach

I still encounter clients who believe that, by the very act of posting something on their business page, it is “auto-magically” showing up in all their fans’ newsfeeds. Others have read just enough online to believe that they should drop out of the Facebook Business thing altogether, believing that it’s impossible to improve organic reach..the only way is to invest in big, splashy, expensive campaigns. While strategic investments can really be helpful, there are things you can do to not just keep your organic reach from falling, but actually improve it!

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Beginner's Guide to SEO

Beginner’s Guide to SEO

Search Engine Optimization (SEO) tends to scare the daylights out of most small business owners. The result is many either ignore it altogether, or hire a “service” that creates a site and does the SEO (supposedly), but they have no way to tell if it is done well or that it even works! This guide can help any business owner wrap their head around SEO a bit, so enabling the asking of good questions of the service provider or “SEO expert” to make sure she or he is getting the real value of SEO done right.

UPDATE: I’ve come across a helpful article from SEOReseller.com  about the kinds of steps you can consider to make your ranking in search better. The article covers some local SEO fixes in the form of an easy-to-understand infographic here.

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More Business on LinkedIn!

More Business on LinkedIn!

To many small business owners, LinkedIn is either an unknown or relatively neglected. There are a number of things a professional can do to enhance their presence and engagement on LinkedIn that will lead to more business, but the guidance in this article places one thing overall, and is worth the read.

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The Right Problem to Solve?

The Right Problem to Solve?

Every single business, regardless of size or complexity, has problems. However, since there tend to be many problems, how do you figure out the right one to solve? If there is a primary problem to figure out, with several others “fixing themselves” along the line, how do you discover it? Just how reactive or short-term is your horizon on these problems? Are there ways to see them and consider them differently that will lead to better, more valuable and long-lasting solutions?

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Rudeness

Rudeness

The affects of rudeness and incivility in business and life have more far-reaching consequences than we think. The impacts to business performance, customer relations, and decision -making are real, and just “telling it like it is” is not an excuse.

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