For me, October has always been the lead-up to the mad dash into the holiday season, kicking off with Halloween and charging forward from there. We have your holiday plans and processes for your business in place (I hope….) and are executing on them. There’s ALWAYS room to gain a bit more insight into what you can do better (or stop doing, if that’s the case..) when it comes to your digital marketing efforts. This set of “The Best Of…” articles is selected with those objectives in mind. Enjoy , along with some of that left-over candy you have lying about……

Sometimes you make a little mistake online, and your customers and audience “forgive” it….however there are some things that you should avoid at all costs. Here are twelve of them…..

I recently spoke at an event at which the attendees asked about best practices for numerous social media channels. Once I advised that each business should be where there customers were, questions arose about a few different channels, and Instagram was of extreme interest. ow you use it as a business is quite different from how you use it personally, and this interview will hand you some insights into how to get started.

Another hot topic of discussion at the above mentioned event was the role and relevance of hashtags today….along with some myth-busting and clarification of what they are and a bit of history. This article touches on some current best uses for marketing that you can use.

LinkedIn is becoming more and more valuable for professionals and businesses as they scale out their user base and capabilities. While there is certainly a LOT to be said for those of us who are always on the lookout for that “next move” in our careers, there is the additional point of view for business owners and entrepreneurs who are looking for the value of the platform in identifying networking, relationship-building, and sales opportunities LinkedIn can provide with their toolset. This article can help you with a few of these!

Once you get through the content strategy and production rhythm of “getting your content out there”, the challenge is to get your audience to actually share it all, right? Here are 3 solid strategies you can use to accomplish that.