Abstract

An idea

/ Jeff Hora / 8 Comments

Green

World Eye

That’s the idea: Green

I feel that there are a lot of possibilities with a more abstract phrase/word.  Aside from the most currently common definition today (environmentally friendly) and the obvious definition (um……well, green…), several others come to mind easily:

  • Sickly
  • Inexperienced
  • Overcome with envy

A few other associations come to mind:

  • green belt
  • green card
  • little green men
  • green thumb
  • greenback
  • greengrocer
  • greens keeping
  • green light
  • green tea

Given the breadth of experience and the depth of creative talent in this class, I feel that this would be an exciting topic.

Abstract – How Not to Build an Online Market

/ Jeff Hora / 1 Comment

A challenge I have in relating the article “How Not to Build an Online Market” to the book is the former isolates business-to-business (B2B) markets while the greater portions of Long Tail that I have read so far deal primarily with business-to-consumer (B2C). However the markets described still rely upon online technologies, breath of scale, aggregation of products, economics of distribution and the ostensible “demise of the middleman”. This last point seems to me to more closely model the more human element in business.

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