SEO

Video Success and the Right Metrics – Best of March

/ Jeff Hora / Leave a comment
Lamb of March

Lamb of March suju / Pixabay

March is going out like something like a lamb here in the Pacific Northwest…but the turmoil online with data protection concerns, Facebook revelations, and announced data breaches (apps, sites, phones….seems to happen everywhere….) draws more and more attention. Turning from these concerns a bit, this month’s top articles put some focus back on tips and opportunities for entrepreneurs and small businesses in the digital marketing world.

The Right Metrics?

The Right Metrics?

Thankfully, a lot of companies have moved past the “vanity metrics” problem of a few years ago. Still, to move past that to the numbers that truly reflect your online goals and move the needle for you business requires some research and work with an expert. Doing so will REALLY PAY OFF, so don’t shirk this….

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Best of March – SEO, LinkedIn, and Solving the Right Problem

/ Jeff Hora / Leave a comment
March, according to the old saying, either comes in like a lion and goes out like a lamb, or vice versa. This month’s collection of top articles is the LION portion of that saying!

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Measuring Social is HARD!

Measuring Social is HARD!

Measuring the impact of digital marketing efforts seems like it should be easier, with all the data that is available. But that’s the problem: so much data to look at, and some of it is not just “apples to oranges”, but “apples to wood screws.” Know what you should be looking at and measuring, given your business’s specific goals and requirements. It can be hard, but not impossible.

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