Not Sure

Not Sure

Listening…

I’ve put off writing for so long because there seems to be, at the same time, so much to say and yet I feel that my voice is too general, small and frankly generic to say it. I need to get over that. My voice is the voice God gives me, and is utterly unique as a result, despite the various “samenesses” of my circumstances: older white guy, middle class, white-bread-and-mayo Midwestern upbringing, etc. etc. etc…..

So many things I read and am exposed to everyday (or avoid, if the newscycle is particularly rabid that day…) allow for a cogent thought or Point Of View to arise, but my inherent lethargy and laziness keep me from putting “pen to paper”, so to speak.

Hence this page/post…

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Embracing and Being Transformed by the Storm

Storm chaser

Embracing the Storm

As I sat at my PC this morning attending virtual church, some of the dialogue focused on the fact that this is “Graduation Weekend” for most of the schools in our area. The pastor spoke of the different kinds of ceremonies taking place, given our isolated and socially distanced frameworks today. One thing he mentioned that stuck with me was that the student speakers used the themes of “Embracing the Storm” and “Transformed by the Storm” as their context for these significant times. These struck me in ways I didn’t really expect.
First, a bit of context (those of you who know me well know that I’m big on context and am a storyteller….). I was born and raised in Iowa, and grew up with the regular late spring and summer dangers of tornadoes. Since then I’ve lived in places where I’ve gone through super-typhoons, volcanoes and earthquakes. Still, there’s nothing like a tornado to make you feel like Mother Nature has drawn a bull’s eye on you (if you’ve ever seen the movie “Twister” you can get an idea of how personalized it can feel…). I’ve seen the inside of some pretty nasty storms, seen the destruction and felt the fear.
The big difference between any of those kinds of storms and what we are living through together now, in my observation, is that they had pretty distinct beginnings and endings (and then the clean-up could begin…). Nowadays, not so much. While we think we have an idea of where and when (and even a bit of how…) the whole COVID-19 pandemic began, we literally have no idea when, or even if, it will end (is ti going to be something that we just get a shot for every year like the flu, for instance? I don’t know…).
And, as if that didn’t throw the world into enough of a whirl, we have all the political and socio-cultural upheavals that have been boiling along for 40-60 years (and actually longer……) and have come to a head in the past 4 or 5. To lift out an obvious example, as a global concern, and especially here in America, the baked-in, systemic racism for which the death of George Floyd has served as a tipping point of awareness and anger for a significant portion of our world. These, and other, storms take our preconceptions and societal blind-spots and either blow them completely away or, at least, grind away at them to show us glimpses of Reality. Generally, it’s not pretty…
I return to my analogous experiences of embracing the storm:
  • I didn’t want to be there when the storm took place, but there I was.
  • The view of the storm I had was Real, and not removed by a TV screen or a news report. I was IN IT…..and I was scared.
  • My first prayer was one of survival for myself, and then for the others who were going through it with me. Regardless of whether you had a shelter (such as it might be…) or not, the storm did not care.
  • My next thought was one of fearful/hopeful wondering when it would be over and what things would be like afterwards.
  • During the long periods of clean-up and restoration, the community became more visible and provided hope, strength and the kind of caring that did the heavy-lifting of healing and repair, at all levels (that is, from literally picking stuff up to taking the data and event info and figuring out how to better protect life and limb in the future…).
That last point is the “Transformed by the Storm” bit.
Disasters have a way of breaking the points in a structure that are weak to begin with, as well as helping us to discover the unsung and previously unsuspected strengths of our communities. Transformation takes place when we as individuals, communities and societies honestly take those learned and painful bits and actually work to change and improve.
No recriminations (excepting criminality, which needs to be addressed and dealt with in a just fashion [“Let he who is without sin cast the first stone.”]). If institutions need to be created, destroyed or adjusted, do it. If ways of doing business work really well, keep and enhance them; if not, chuck them. If people and roles are “essential”, they need to treated as such all the time, not just when things go south and we need them.
We do not have the luxury of choosing when the next catastrophe will take place, or its nature.
The sooner we face the facts of our individual and collective complicity in our own inadequate and frankly disastrous existing paths of response (or lack thereof…), the better chance we have of still being on this lovely world of ours in a hundred years.

 

Listening is Hard

Listening

Listening

As an intelligent business owner and entrepreneur in the 21st century, you are already very aware of the importance of listening to your customers, prospects and audience (your Visitors / Audience / Customers / Community (VACC): you can read more about what this looks like here …..). “Listen” is, however, a word that is subject to as many interpretations as there are ears…
Going a bit deeper, what kinds of listening are there that you can leverage?
Definitions of types of listening are as varied as there are authors of articles, books and consultancies whose purpose is to guide you to a solution that works for you and your business….a solution that results in the kind of success you’re looking for: that loyalty-balance of relationship quality and profitability, with credibility overall. It’s kind of like a combination of “the right tool(s) for the right job” and a high-wire balancing act.
  • listen-to-understand
  • listen-to-reply
Since every conversation only has 100% of the time allotted for it, whether it’s 20 minutes or 2 hours or more, more listening requires less talking.
So what does more listening actually do for this relationship you’re trying to build?
It is the key to building trust.

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How Do You Get to Valuable Options?

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Options not Answers

Options not Answers

How many squirrels can you follow at once?

This is the thought that occurred to me while reading a recent article by Valeria Maltoni entitled Inventing Options for Mutual Gain. While describing an excellent process for arriving at options, and not necessarily “the final solution”, I am reminded of Edward de Bono and his book Lateral Thinking that I read years ago. The depth and specifics of this work long ago drifted into the “you don’t need to remember this at a granular level” section of my mind, but one of the descriptions I remember well is that the activity of lateral thinking could be visualized as you digging numerous holes in the ground. Although you may find something of interest, even compelling, in one of the holes you dig, you don’t stop digging. Don’t fall in love with the first appealing thing you come across. Other holes you dig may (or may not) offer up a more creative, more defining, more appropriate solution.

Now it’s true that at some point you’ll need to stop digging holes and bring all these potential answers up to consider, but the initial goal is to discover options, not arrive at an answer. Some of the options may well present you with trade-offs, value to different segments of the answer base (those for whom you are digging, whether they are customers, friend and family, or the factions in your head…).

In her article, Maltoni describes a prototypical strategy session that may be carried out amongst 5-8 people and many excellent points that will allow this group to get to the options, and THEN to a decision based upon negotiation. But what does this look like when it’s just you, the entrepreneur or small business owner?

There are a couple of complimentary approaches you can take.

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FOCUS: Of Course You’re Reliable! RIGHT??

Are you Reliable?

Are you Reliable?

The far end of reliability is taking things for granted, right?

You hop in your car, perform some kind of ignition action, and you just EXPECT the car to start up so you can go do what you need to do. You head into the barbershop or salon you’ve been frequenting for awhile, sit down for some kind of hair-related operation (maybe with the same barber or stylist you’ve been seeing the whole time…) and EXPECT to look a certain way when you leave. You flip a light switch in your living room and you EXPECT a light of some sort to go on.

It’s when you perform these actions and what you expected DOESN’T happen that you become intensely aware of reliability.

Each of these examples involves an inanimate object, but the same expectations and certainty are what define reliability in relationships as you build trust. In his book on trust, Charles Feltman defines reliability as “the assessment that you meet the commitments you make, that you keep your promises.” You make commitments in two ways: in response to someone else’s request (or, if they’re higher up the food chain than you are, it might be a direction or command…) OR by making an offer to someone. When the other persons accepts your offer they usually consider it a commitment on your part.

Requests can be the problem. Crystal clear communication is crucial here, because if you don’t have all the information you need AND you walk away with the request, the requester will assume you’ve committed to do exactly what they asked…..only you won’t be clear on the specifics, so you chances of success are, shall we say, variable. Sadly, many requests are the only-slightly-less-generic version “go do stuff with that thing and get back to me whenever…”

YIKES!
Feltman writes that you can increase real reliability through what he calls The Cycle of Commitment – basic elements that make for clear, complete, and direct requests:

  • CUSTOMER – Who’s doing the asking here? Who’s the request actually FOR? Never assume anything that looks obvious, here. When someone says something like, “We need to do some research on this” you desperately need to know who the research is for, so you can get to specific expectations about the research and also know to whom you go for further clarification or if you have concerns.
  • PERFORMER – Who’s going to do the work? Is it you? Are you qualified? Do you have the resources (time, talent, funds…) to fulfill the request? Is that clear to you AND to the requester?
  • ACTION – Just what EXACTLY does the customer want you to do? Can you actually do it? What measurements for the action or deliverables will be the outcomes of this action?
  • TIMEFRAME – When does the customer want it to be completed….Oh, and ASAP is not at all helpful.  Get a solid date, since ASAP may mean by the end of the week to you and by the end of the day to the customer.
Make sure you have complete clarity on each of these elements and your chance at success AND demonstrated reliability are significantly enhanced.

So, that’s what it looks like when others are making requests of you, but how can you help others by making your requests more effective?

Be Direct. Direct requests have a much better chance of clarity than indirect requests. Many people often “soften” their requests (making them indirect in a way…) because they feel that direct requests are impolite in some way. Granted, different cultures have different standards and mores surrounding the acceptable kinds of language used in making direct requests, so you need to be aware of that factor, however, what appears to work best in what I will call “typical” European and North American cultures, what seems to work best include the phrases:
  • I ask that you…
  • I request
  • Will you (please)…
  • (Please) do this….
 Less direct request, which are less clear and therefore less direct, include the phrases:
  • I want or I need…
  • Why don’t you…
  • …needs to be done.
 None of these is a real request, but most understand the intention.

Ridiculously indirect requests, which are usually not even perceived as requests, can include phrases like:
  • My coffee cup is empty. (Secret request: Get me more coffee.)
  • The conference room is a disaster. (Secret request: Clean up the conference room.)
  • It’s almost eleven o’clock. (Secret request: Get me the printed slides for the 11:00 team meeting.)
See how helpful being very indirect ISN’T?!

Of course, how you respond to a request is just as important as getting the request right if you’re demonstrating reliability. Once the Customer makes the request, the Performer (you, in this case…) need to respond. Here are the possible responses:

  • COMMIT – “Yes, I’ll do it.” To them this means, “I will do exactly what you’ve asked me to do. Here is where real clarity about the request is critical. If the request is vague or missing information, it is up to you to ask for it.
  • DECLINE – “No, I can’t (or won’t) do it.” This let’s the customer that you aren’t available to do whatever she’s requesting…..she needs to find a different resource. Sadly, in the workplace, many times “No” isn’t an option….however, saying “Yes” is truly setting yourself up for failure, so consider how “No” could be framed.
  • COUNTEROFFER – “I can’t do that, but instead I can do…” This is one way “No” in the workplace could be framed. Create something that MIGHT work. A counteroffer opens a negotiation scenario between you and the customer. This should end in either a commitment or a declination. Leaving things hanging in midair is the same as failure.
  • COMMIT-TO-COMMIT – “I need to check on something (resources, time, etc.) before I can get you an answer. I’ll get back to you by…” You might need more information. Regardless of the reason, be sure to designate a time at which they WILL get a firm answer.
Lastly, there’s the old favorite, the Drive-By Request. Seen mostly in offices, this type of request is the most easily tossed-off and the most likely to fail.

I remember vividly chasing my manager down the hall pleading for more information and clarification as she receded into a conference room and shut the door. As many of these requests are, it was a “short-fuse” request and I could either wait for her to return to her office AND lose precious time, or get hot on the request and HOPE that I hit at least SOME of the actual target. I usually did the latter and paid for it painfully. So, You can live with the stress of unclear deliverables or the stress of waiting for clarification so that success will be more likely. If possible, get together with this customer and go over the Cycle of Commitment with her…..for example, ask her not to assume “Yes” to a Drive-By request. Instead, she should give you a chance to respond to the request and get all the particulars. Everyone involved is much more likely to be happy with the result.

So here are some ways build your reputation of reliability:

  • Make sure you can actually do what is asked of you BEFORE you respond to a request.
  • If the request is unclear, ask for clarification and any missing bits of information.
  • If you are offering to do something, be sure they understand what you CAN and CANNOT do.
  • Listen to people to determine if they are making EXTREMELY indirect requests of you. Are they just talking, or are they creating a framework of expectations that are clear to them and vague to you? Decide which it is, and respond.
Reliability is more than just consistency. I know people who consistently make questionable choices…..that’s not the kind of reliable I’m looking for!

The 5 Top Tested and Approved Posts for June!

 Kicking off the summer months with some TERRIFIC material covering ROI, opportunity discovery and various views on reaching the right Visitors/Audience/Customers/Community (VACC) for your business.

Who's your audience?

Do you know your Audience?

 
Growing on Social Media doesn’t mean quadrupling the number of times you post. It requires study, research, strategy and an understanding of the important metrics that drive your business online. That’s a lot to ask of a small business owner….this article by Jay Shemenski outlines 5 steps toward identifying the opportunities for your company. If this looks like something you need help, give us a call.

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Want To Be Heard? Speak Softly…

Lakhovsky: The Convesation; oil on panel (Бесе...

Lakhovsky: The Convesation; oil on panel (Беседа), 51.1 x 61.3 cm (Photo credit: Wikipedia)

Who doesn’t want to be heard?  I’ve got things to share and so do you.  Passions, beliefs, information, opinions, jokes…the list is pretty long.

Central to who we are as people and as a community is how well we communicate. Clarity, empathy, and a foundation of understanding of and agreement with terms (I usually refer to this as semantics) help to make communication successful. In my experience, there are a number of behaviors that contribute to “getting heard” in our ongoing communications. Speaking softly is something that seems counter-intuitive, since the natural thing we do if we don’t feel like we’re being heard is SHOUT. However, if you really wish to get focused attention, it is a very useful technique.

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Scary and Hard To Do

Scream Cropped

Scream Cropped (Photo credit: Wikipedia)

I read an article recently by Laura Cioca, Director of Media & Engagement at W2O, about something she calls ‘Fauxthenticity’.  She defines this as ‘the tendency some brands have towards assuming we’re all complete idiots.’

She goes on to describe it as a kind of creative laziness that ‘pretends that a brand’s participation in community has anything to do with people.’  She then lists a number of examples, all of which I have seen before and recently.  It’s sad really….

It seems to be a gospel truth in social business and so-called ‘thought leader’ articles that treating your customers and others in your interactions as Human Beings (that is, people with which you have and nurture relationships) is the competitive path to better business, greater earnings, products of higher quality and greater relevancy, and a degree of innovation not possible within the closed confines of the conference room.  So, if this is the Actual Truth, why is it generally ignored?
Well, to boil it right down, it’s hard to do.