How’s Your Audience Engagement Coming Along?
July always feels like the mid-point for summer…the home for vacations, cook-outs, and many more outdoor activities (especially here in the Pacific Northwest…) than the rest of the year! There’s still the constant tsunami of articles and tips online, though, holiday or not! July’s compilation is weighted towards engagement online, assessing the right platform and service for your digital marketing efforts, video tools, and taking a bit of that “sunshine time” to practice thinking for the benefit of your business and your life.
“Follow Us” = Engagement?
How frequently you post, how relevant your posts are to your audience (based on you research…), how many clicks and likes you get….it’s all empty until you can really “engage” with you audience. That’s the point of a lot of social media content and your presence…so how do you DO that? Here are some great tips, delivered in a very helpful infographic, to help you!
Before you can truly get to clear communication, you need to have clear thinking.
Neither of these “just happens” because you want it to. Generally, neither of these comes complete “right out of the box”. Our society and education system do not directly reward clear thought or effective communication. An excellent education teaches you how to think, not necessarily what to think, or what bits to repeat back when asked on a test. Learning to communicate clearly can’t take place outside an environment where you can, or need, to communicate. Being around others and learning the basics is a start, but the real learning takes place when you have to express an idea or story to someone who doesn’t have the same background or beliefs you do. This makes you shelve your assumptions. Then you have to make sure that the words and phrases you use are understood the way you use them.
This is very, very hard to do.
One of many challenges
This month’s top articles consider a number of challenging “How-To’s”. Overcoming challenges of content marketing, social media, strategy and your business website. Also considered are the opportunities hidden in business trends and becoming more productive by loosening up on your to-do lists.
Social Media Top Challenges
Social media has been around long enough for there to have some settled challenges for businesses, regardless of size and scale. Read on to discover what they are, and some ideas on addressing them so you can be more successful in this central component of your digital marketing.
The Space Beyond the Hand
How do you stay on top of all the things you have to do?
Productivity systems and books. To-do lists / apps, daily planners and date books. I have used and tried a good number of these over the years in a effort to get a better grip on “getting stuff done”, which is the goal of almost all of us these days. We read about the “5 Things the Most Successful People Do Everyday”. We try out yet another focus / productivity tool or app, attend workshops on time management / prioritization, and make lists of lists. So much of what we do feels like busy-work, even if it isn’t.
I’ve been thinking about this topic lately, especially in the context of “wasted time” or “wasted effort”, the definition of “productivity” and the holistic truth of our lives. One of the works that came to mind is the book Slack
by Tom DeMarco. I read it a couple of times after I first got it 14 years ago, in the context of working for a large corporation, and now I return for consideration in the context of being an entrepreneur approaching, one hopes in the next several years, something that looks like retirement.
There are a lot of things to be said for getting the numerous things you need to get done for your business and you life “gotten down” someplace. The nature of our lives today is information-driven, and the resulting tsunami of stuff to get done and make headway upon is generally too much to try and hold in your head without dropping a bunch of them along the way. I know several people who have cascading lists…that is, lists of lists….YIKES!
Best of May
The month of May provided a bumper crop of great articles, and this is a concise digest of the best ones for your business! They touch on meeting the challenges of social media marketing, as well as the things to avoid, the impact that the GDPR might have on your business, and how to keep up with the constant changes and new information available almost every minute (without going nuts…).
It’s just as important to learn and know what NOT to do as it is to pick up the best practices….in many cases these kinds of tips have been gained by, shall we say, “learning the hard way!” Take advantage of others’ hard lessons and make the right moves.
The Fire Hose
Keeping up with the “fire hose” of the things I’m interested in is enough of a challenge. Add to that the, shall we say, “Dynamic” nature of my business of consulting in digital marketing, and it’s easy to see how specialization takes place. Being a generalist in any area, while of some value, limits your effectiveness with your customers….especially if your customers have wildly divergent businesses.
Granted, there’s a lot I bring to the table for them. As a rule, the business owners and entrepreneurs I work with are totally focused on their business passions and a number ore still working on become viable. They are all aware of the need for marketing, but having constrained resources (the usual 3: time, money, and personnel….many are solo-preneurs…) they try to start by doing it by themselves. A few searches on Google for resources or tips, a Facebook page, maybe a web site, and some even have a customer list they turn into an email list. By and large, they quickly realize that it’s possible to spend a LOT of resources and not seem to make much, if any, headway…
So, a couple more Google searches, maybe try to read a book on it, and, if they are part of a decent local business network, maybe asking a couple of colleagues what they are doing. They try tweaking a few things and wait a week (most of us are pretty impatient…..). Nothing seems to happen, or, maybe they get a “blip” in business….HOORAY!!!!
“So, ummmm…..what exactly did I do that caused that blip? Can I do it again, only better? How can I grow this into something that will drive my business?”
All good questions….
However, what I want to look at in this article is the work you do to “keep up” on your business. I will share with you a few things I do regularly to make sure I can be of the highest value to my existing and future clients.