The idea of Free as put forth in Chris Anderson’s article invites scrutiny, especially around assumptions and (more or less) hidden connections.
So much of the discussion seems to assume that everyone has access to the digital marketplace. While that is a goal that is represented by efforts like One Laptop Per Child (OLPC), the fact remains that the greater part of humanity has no access to a computer or other online portal. Perhaps, that being understood, discussion about the portion of humanity that does have access becomes just that.