A question I received this week was, “How often should a business post to their blog?” This is a very common question and usually driven by a small business owner’s fear of having to spend a lot of time creating the post and the frequency of posting for the effectiveness of the effort. In new bloggers’ nightmares, it takes hours to write a 400 word post and she has to do this every day. Neither of those is true.
They say that any blog post really needs a point to deserve existence. While conceding that there is an inordinate amount of pointless content out there, I agree. However, even if I feel that I have a point, a story, a well-
formed argument or discussion, you may feel differently. Well, OK….whatever.
It has been too long since I’ve published anything here, and I have been progressively encouraged and shamed by a couple of sources: Steven Pressfield whose books “Do The Work” and “The War of Art” continue to bug me, but in a good way, and the husband of a good friend of mine Steve Wiggins, who is a blogging machine and seems able to publish daily, regardless of ANYTHING (he can be found at http://sawiggins.wordpress.com/ and I can’t recommend his work more that this – he makes me think).
My work for the past 10 months has been all-consuming and very satisfying, including the usual road bumps along the way and the over-arching ambiguity that is part of the workplace in today’s world. I’m not fond of uncertainty, but I AM beginning to come to grips with it. There will be more about the continuing journey through ambiguity.
I guess the point of this post is I’m not dead yet and I still have a viewpoint from within that you may find of interest. There will be more.
- Books and Me: The War of Art (rajshankar.wordpress.com)
- Steven Pressfield says “Put your ass where your heart wants to be” (jagdishpenesar.wordpress.com)
- Living on the Edge….of Freedom? (beingfreefirst.wordpress.com)