All About the Numbers! – The Best of October

Holidays!

Holidays!

The holidays are nearly upon us!

Shortly we start that Rocket Slide toward year’s end…a rapid countdown, for sure.
In the spirit of a countdown, this month’s articles all have numbers as part of their headlines, so you can come away with some actionable points you can use.

Grow Your Facebook Page

Grow Your Facebook Page

Not every idea will work for you business, but these 32 “out-of-the-box” notions just might give you some other ideas about how to grow your Facebook page. Be Creative! Try new stuff…..

Competitive Research Tools

Competitive Research Tools

Who doesn’t want / need to dig in and find out more about The Competition? You’d like to discover what they’re doing that you can use to inform your marketing and product development, but you can’t afford a research agency to do it for you! Well, here are 4 tools that you can leverage to help you get a clearer view of what “the other guy” has going on!

Google Analytics

Google Analytics

It is JUST AS IMPORTANT to know what NOT to do with any given set of tools as it is to know WHAT to do! Google Analytics is an enormously powerful tool for understanding what’s going on with your web site and audience. However, it is very easy to be overwhelmed by the sheer volume of data and choices for viewing it, apart from understanding what it means. Let’s start by mapping out 10 ways you shouldn’t be using it…it will help focus on the helpful uses as you go.

Colors

Colors

So, up to 90% of a customer’s initial judgment of a product is based on color. Taking that information to heart, these 40 bits of information about color psychology can inform your website development so you can hold onto the attention of your visitors, which is the commodity of the Internet…..

Consulting

Consulting

I get it…I really do. The very word “consultant” sends shivers through your checkbook. There seem to be a lot of folks out there who say they know how to get the Internet to work for you, especially that “black magic” social media bit. You even willing to consider hiring someone to help you put together a strategy and plan, fi you only knew that you would see some results AND it didn’t bankrupt you! Well, first off, read this article. It will help you put together the right kind of reasoning to engage a digital marketing consultant (BTW, that’s what I do!). Then, make your decision and go for it!

Ideas

Ideas!

One of the big challenges in running a business, especially if things are going well, is staying innovative and coming up with ideas for improvements and changes that will grow the business and address the challenges your customers have with solutions FROM YOU! Each of us has a different way of working through this, but bringing together the best to create something relevant and worthwhile has proven successful over time. Here’s a way of approaching it….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s