That said, it’s that time when I take a look back, past the shredded wrapping paper, immense amount of food and goodies, emergency trips and 2016 business planning to the Top Five Posts for December. There’s always a lot to be learned and reminded of, and these articles do the trick!

 The 10,000 Small Businesses program is a Goldman Sachs and Goldman Sachs Foundation investment to create jobs and economic opportunities across the country. The program provides entrepreneurs with better access to support services, education and capital via 20 locations and 100 partners in the US. Alison Zeringue covers a few of the most asked questions about social media marketing from this program…..very insightful!

Infographics provide a helpful way to visualize and consume ideas….people are visual to differing degrees. This one, with the accompanying article, outlines an 8 step process from Jay Baer, social marketing ninja and author of Youtility: Why Smart Marketing Is about Help Not Hype to get your 2016 off like a rocket!

 There is so much Facebook wisdom out there, and an enormous amount of it is sitting inside the head of Scott Ayres, the “Ambassador of Awesome” at Post Planner and co-author of Facebook All-in-One For Dummies. Each of the strategies he offers in this post is short and sweet, and therefore memorable. Digging deeper into each one for your business may require you to look for some expert assistance, but then that’s what I do!

 

While keyword research isn’t the sexiest of marketing tasks, it’s an essential part of maximizing your resources in an ever-evolving digital landscape. Obviously, ranking for the right keywords related to your product or offering is like finding your marketing sweet spot.  The same holds true for your research into hashtags. In this post, Quin Woodward Pu, marketing director for Audienti gives some direction in this complex area.

Social media has become a popular (and profitable) marketing tool for new and experienced entrepreneurs. Establishing an account and building an audience organically costs only time, and most platforms offer reasonably priced advertising options for those who want a little extra push….however, it’s not magic, and there are a number of myths surrounding it.  In this post, Jayson Demers, Founder and CEO of AudienceBloom in Seattle, WA, gently reminds us of some of the basic truths about social media and it’s place in your business strategy.

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