It’s the last few days of 2014 and the Internet is packed with looks forward and backward, best of/worst of lists and the like. I’m not immune to assessing some of the more significant resources I use regularly, and so am passing onto you a short list of six of the most enlightening, not to mention entertaining, authors that I read and ponder.
- Seth Godin – Seth Godin is widely regarded in the marketing world as someone who pushes boundaries, tries new things, and captures and shares much of his thinking throughout. He has written a TON of books and I have yet to find one that isn’t helpful.
- Jason Falls – Jason is a perceptive and down-to-earth genius. He also has a couple of books to his credit, and his Social Media Explorer agency (he still blogs for them but has moved onto other endeavors) is a terrific site for content around digital marketing and ensuring that what you do in that area is measurable and successful.
- Jay Baer – Author of a book I highly recommend, Youtility: Why Smart Marketing Is about Help Not Hype , Jay stretches my thinking around ensuring that the content I publish is truly useful and relevant to those who follow and subscribe. This blog is shared by others at the agency he founded and keeps delivering top content in these areas.
- Bryan Kramer – Bryan’s book, There is No B2B or B2C: It’s Human to Human: #H2H is central to Social Sapiens business analysis approach. CEO of PureMatter, a Silicon Valley digital agency and TED speaker, I always find his writing valuable.
- Jeff Bullas – Jeff’s blog is a more recent discovery of mine and I find it really helpful in designing and building out my own content strategy, as well as amplifying all things intelligently via social media.
- Valeria Maltoni – Valeria’s focus on conversation and “the human taxonomy” tells me that she is nothing if not customer-focused and devoted to connecting and empowering companies with their customers and employees. It’s all about the relationships.