Even with shorter days and the perceived acceleration of time toward the end of the year, the search for the best social media articles for December provides the chance to focus on the business opportunities of 2017 before you head out for the egg nog!

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It seems most things can be broken down into a step-by-step process. Getting everything lined up for a successful strategy or campaign is no different. Start here and you’re a lot more likely to hit those objectives.

Valeria Maltoni has very deep expertise in business strategy, especially in the arena of communication and conversation. Every time she publishes a list of recommended book, my Kindle read list increases. If you’re looking for new ideas to improve your conversational impact, this is a GREAT place to start!

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There is MUCH more to regularly writing a blog that sitting down at your keyboard and staring at the screen (a favorite method of many I know…..). This article gives you some great tips on how to go about researching that next blog post or ten, making it much more attractive, interesting, and more likely to be read and shared.

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Proper measurement of business and marketing processes and campaigns will enable assessment of your goals and objectives. You need to not only measure, but make sure you’re measuring the Right Things! This article gives a high-level description of the kinds of things you can measure and how to best utilize them.

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The OLD conventional wisdom was that you couldn’t measure ROI from Social Media. Well, depending on how you’re defining ROI, that may not be true. This article will help you understand what ROI means in the social media arena and how that impacts your efforts there.

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In this article I write about the fallacy of “If I can Just Get that ONE THING Right, everything will fall into place!” There are things you can do, but the context in which you do them will decide whether you succeed or not.