There are some CHANGES you should know about….

Changes

CHANGE – And Now For Something Different

Change signifies life and the movement through time we all take part in. The dual focus I have taken within this blog has been about things I have a long-time and deep abiding interest in AND the phenomenon we loosely and broadly call “social media” and the business and more human aspects of it.

As of this past few weeks my more business-focused writing will take place on the blog that is part of my new Social Sapiens site. Some of those will be cross-posted here (and vice versa…) as they have aspects of my passion for being human online or how what happens online impacts us in real life. I intend to continue to write for this blog in broader areas that include many of the things I’ve written about before, but that business owners and entrepreneurs may or may not find as directly pertinent to their bottom lines (although my hope is that the work published here will be valuable and thought-provoking to whomever takes the time to read and consider it…).

Please join me on my other blog soon, and keep your eye here for more articles too!

 

Still Waiting For That Expert “Top Ten” List?

Top Ten

Top 10!

It’s not all that hard to be different, because you are.

I made an observation recently in a meeting about the tension we have in each of us to both fit in and be utterly unique. This applies to individuals (this is America, after all…individuals are a huge, almost obsessive focus of our attention…) and to our businesses and relationships. As a professional, I explain this to colleagues and clients this way: When, for instance, there is someone out there looking for a real estate agent, you don’t want them to think, “I’m going to call XYZ Mondo Real Estate!” You want them to think, “I’m going to call Janine at XYZ Mondo Real Estate!” You really want to have that kind of relationship with your VACC (Visitors/Audience/Customers/Community). Even though you may be part of a much larger organization or collective, YOU want to stand out.

I have an identical challenge. I have inhabited the digital and social media environment for some time. I know from observation and experience that certain kinds of articles and posts get more “juice” than others, and humans like to categorize and organize information quickly. In his book “Thinking, Fast and Slow”, Daniel Kahneman describes the two systems with which our mind works. First, sensory inputs are fed into System 1. System 1 takes the inputs and makes initial sense out of them. System 1′ s analysis is then fed to System 2. System 2 is the primary component of what we consider consciousness. The processing by System 2 completes the analysis of information within your mind. System 1 works on the economy of effort, and System 2 is the sense-making system. System 1 is much more likely to be intuitive, make quick, easy judgment and classification, and use short-cuts. System 2 digs in, uses much more “fuel” and gets tired as a result (hence the brain’s desire to use System 1 as much as possible.). The book is a TERRIFIC read, by the way, and my explanation here is paltry when compared to the richness to be found there when considering how our minds work….

Getting back to my thread of purpose here, the untold numbers of articles, “listicles” and posts that may be found across the Internet may or may not help you in your profession, but our minds crave that kind of quick-and-easy, how-to, tips-and-tricks writing. I have published a few articles in that vein when I felt that it was the best way to present the information and that it would be most helpful in that way. The bulk of my writing, as you have probably noticed, does not follow that format. I prefer to cover topics referring to the cognitive work in which we, as entrepreneurs, professionals, business owners and intelligent citizens, need to engage in order to be intentional and successful in our endeavors. Once a month I do a post featuring a collection of the five best articles I read that month, but I try to ensure that works within my particular context and message….a large part of which is “Think, Consider and be Authentic” (there’s a reason I call my blog “Authentic Voice“….).

This is not necessarily the most popular way to approach a Business Blog. My focus is more about our humanity, our strengths and limitations, what is important in our lives and business, and taking to account that our work is to support our lives, and not the other way around.  Being human, and treating others as human, not only exposes you as authentic but allows the building of the kinds of relationships with those around you, and your VACC, that will result in the kind of success worth gaining.

I know that this kind of writing may not be to the taste of many people….like I said, our minds are wired to consider information in the most economical way possible, so using our System 2 is harder, and almost no one likes “harder.” My hope is that you find great value in what I write and that you derive good from it. If you find a single item from any of my articles that lifts your business, improves your relationships with your VACC, and allows you to work through a business or individual challenge, then I have succeeded.

There are likely other topics you would like to see more about. If so, leave a comment here or visit my Social Sapiens web site and tell me via the contact form…or even give me a call. We are truly reaching for the same kinds of things together.

They’re Here!! 5 Outstanding Social Media Posts for May

 This month we’re treated to a nice mix of articles covering How-Tos, new research studies and a bit of crystal ball gazing for future trends.

Measuring Social Media

KPIs for Social Media

Measurement is the crucial component to understanding if you’re meeting your goals, right? Yet many small-to-medium sized businesses charge into the land of social media without considering what their goals are and what to measure. This article by Dara Fontein outlines some metrics you might consider, and WHY you might consider them.

With a flurry of articles earlier this year like “Is Google+ Dead?”, you might wonder just what is going on. While not dead, it is not what it was, and Google, which has a track record for altering, spinning off and dropping products at a seeming whim, is still tweaking the channel. This article by Martin Shervington goes over the list of what the current release of Google+ looks like, changes that impact you and your business if you’re investing resources there, and a some tips on how to approach it today.

Long content vs short content

Pew Research graph: Long vs. short form content on mobile

This article by Andrew Hutchinson takes a deep look at new research by Pew Research that tries to answer this question: One research study last year showed that long-form content (defined as posts of over 1,000 words) consistently got more shares and links than shorter form content; another study found that the average human attention span had dropped by 33% since 2000, largely attributed to mobile phone use, and, given the increase in mobile media consumption, would seem to suggest that people want shorter content…..sooooooo, which one’s better?

Teens Most Important Social Network Snapchat

TEENS: Most Important Social NetworkSnapchat

This great synopsis of statistics and charts covers a number of areas beyond the fact that Snapchat overcame Instagram in the perceptions of teenagers with an average age of 17 as their “most important” social network. This is critical information if your business has this demographic as a key audience. Very few marketers use Snapchat today, so the opportunity is huge.

Facebook Logo

Get Better Performance on Facebook!

Another top article by Andrew Hutchinson with the goal of helping you boost your posts’ performance on Facebook. Take note that, early in the article he writes, “So how do you maximize your performance on Facebook? The basic answer is ‘listen to your audience’.” If you haven’t done the work around discovering and understanding your Visitors/Audience/Customers/Community (VACC), tactical efforts will be ineffective.

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FOCUS: The Trouble with Your Audience

Audience Research and Stage Fright

Is this you in front of your audience?

Can there be stage fright when there’s no stage?

In a previous life, I was a professional musician. Thanks to my family and predisposition for wanting attention as a kid, I have been lucky when it comes to getting butterflies in my stomach before going before groups. A certain amount of “on edge” is good, since it helps me to focus (I have to be careful about amping up too hard, but that’s another story…). However, over the years I have met many more people for whom performing or speaking to a group, regardless of the size or safety of that group, is met with the same enthusiasm as a long overdue, serious discussion with their dentist (apologies to dentists everywhere….).

Do all the hard research. Discover where your audience is living online. Figure out what they’re passionate about and how you can provide them with some world-class, relevant, useful, valuable and entertaining stuff. Create and start executing on your plan.  Great!

So, now you’ve got a problem, although it’s a good one to have. You’ve set some expectations for these folks. You need to deliver…..consistently. Maybe not every single hit will be “out of the park”, but most of them need to be. Now the stage fright starts to set in, right? what if you’ve already delivered what you think is the best that you have to offer? What then?

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How can the Silent Majority Unlock your Bottom Line?

Silent Majority

The Silent Majority


Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also represents the voices you hear (or don’t…) on social media. Research shows that almost 90% of what you hear there comes from less than 30% of the most vocal users….and they are different from the the quieter folks that make up the bulk of your online audience.

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How to unlock your authentic and remarkable voice!

A spectrogram (0-5000 Hz) of the sentence &quo...

A spectrogram (0-5000 Hz) of the sentence “it’s all Greek to me” spoken by a female voice  (Photo credit: Wikipedia)

You have an untold number of things that make you different from the next person. Just ask your roommate, significant other, or neighbor!  You may feel, like I do sometimes, that you don’t have something truly unique to say.  Don’t get hung up on that.  Just say it better and say it your way.

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How Do You Set the Table for Unparalleled Awesomeness?

Can you remember the single best dining out experience you’ve ever had? Whether it was the best steak ever, stir-fry to die for, or that anniversary dinner at the Killer Italian Place, do you remember what it was that made the meal memorable? The company probably had a lot to do with it, but the context and environment had a BIG part in the whole thing, too.

This same principle holds for your content and whether it is share-worthy or not. If that serving of shrimp linguine had arrived in a Styrofoam container with a packet of generic grated cheese and a plastic fork, the night might have been memorable for entirely different reasons! You expect premium content to look like premium content, too.

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Conversation, Controversy, and What’s Really Important

Controversy legend

Nothing gets your hackles up more than spotting a post that you passionately disagree with. You smack the REPLY link and start banging away on your keyboard….you’ll set ’em straight!

Aren’t social media grand?

Well, while controversy does ignite content, and can fascinate and engage people in a way few other approaches can, it is not a sustainable strategy for your business. Passion is one thing, screaming online is another.

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Content Shock and the Search for Impact

So now you’ve done a bit of research and found that not only is your market saturated with content, but you’re up against some “heavy hitters”. Competition seems hopeless and you don’t see how you can make any real headway. Well, there are three tactics you can use that can provide you some leverage and opportunity. Continue reading

Content Shock and Cutting Through The Noise

As if things aren’t hard enough for entrepreneurs and small business folks, the challenges of digital presence and discoverability just keep mutating. I just started reading Mark Schaefer’s new book, “The Content Code” in which he describes this evolution of digital marketing so far.

He outlines three phases that, to date, bring us here. The first was a focus on Presence. You may remember this…in the mid-1990s when AOL, Prodigy and others staked their claims on what was then the Internet? As a business, if you could just get out there and establish a web site, you won. You were So Far Ahead of the curve…
Then, however, you needed to be found. The early search engines like Alta Vista, Yahoo and eventually Google enabled this. So by the later 1990s the emphasis turned to Search Engine Optimization (SEO). Discovery was the focus for the second digital revolution. Get found and you won.

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