Value, Story, Strategy and Facebook Ads – Best of April

There are Stories....

There are Stories….

Key words for your business include VALUE, STORY, and STRATEGY (and for a LOT of us, FACEBOOK, too!). This month’s Best Of collection includes some ‘must-reads’ in these areas, plus a couple of great tips articles on Instagram and little-know Facebook features.

Instagram Fail

Instagram Fail

There are probably a “whop-tillion” (the official definition is ‘a one with more zeroes behind it than you can shake a stick at….’) articles and lists on the internet with titles like “Seven Things You Must Do to Get New Customers On LinkedIn” or “The Short List to Absolute Success and Better Skin Care For Businesses on Facebook”. Much can be learned, however, from the FAIL point of view on any platform or any process, to if you are invested in Instagram as a platform, or are considering it, THIS is the article for YOU!

Hidden Facebook Goodies

Hidden Facebook Goodies

Facebook was always a platform in flux, and now that the issues about user data and privacy have hit the headlines, changes are coming fast and furious. As a result, it is REALLY EASY to miss some of the more subtle goodies for marketing on the platform. Fortunately, the folks at Social Media Examiner haven’t missed them and share their findings in this article. Want to leverage the things that your competitors are probably NOT taking advantage of? Read on….

Strategy

Strategy

From an academic point of view, it would be really easy to write an article about the components of a good social media strategy. However, in this article, Dhariana Lozano takes the approach of what makes up a SUCCESSFUL strategy….and, of course, success is what you’re going for, right?

Facebook Business - Ads

Facebook Business – Ads

Everyone starts at the same place when spinning up your advertising online, and Facebook is the place where an enormous number of entrepreneurs and small businesses get going. This Guide of Eight (8) chapters is a terrific short school on how to get started, how to use the tools, how to set up a campaign, creating images and messaging, how to manage and review performance….all the bits that can take your Facebook marketing to the next level.

Blogging

Blogging

Blogging for your Business, eh? Then you are putting a lot of quality time and work into creating solid, gold-medal content….want to learn how to leverage that great stuff over and over again? Sure you do….

Story

Tell Your Story

A story is the shortest distance between a human being and the truth. We have been enthusiasts and consumers of stories for thousands of years, and the online experience is no different than anywhere else. So, how do you build out your story on your Facebook Business page to reach your VACC (Visitors / Audience / Customers / Community)?

Measuring REAL Value....

Measuring REAL Value….

As Nietzsche said, we value things that cost us. But cost and price are not the same. Cost is more like prize, as Steve Jobs alluded to in his keynote as returning Apple CEO in 1997. Something we earn through work, participation, and what we stand for, because we act on our beliefs. What is your business’ value?

Setting Up for 2018 – Best of December

Make the Leap to 2018

Make the Leap to 2018

The end of 2017 brings a focus to planning, strategy and change in the marketing teams of every business, whether you have an actual team or it’s just you, the solopreneur. This collection of the best of December articles reflects this focus and gives you the thoughts and processes for consideration as you launch into the new year.

Sincerity

Sincerity

This article about sincerity and dialogue in business is my most popular for 2017. The value of sincerity in business cannot be overstated, especially as building solid, long-term relationships with your customers is easily one of the most profitable things you can do.

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Content Ideas and the Holidays – Best of November

The Holidays are Here!

The Holidays are Here!

Well, here we are….

It’s after Thanksgiving and before the twin end-of-the-year holidays of Christmas and New Year’s Day. If you’re like me you already have a lot going on, both in your business AND in your personal life (all those holiday get-togethers, plus trying NOT to gain, like, 50 pounds thanks to all the food involved…)! You’re probably wrapping up your 2018 business and marketing plan, executing on the holiday marketing and delivery, and trying to keep the cat(s) out of the tree. Still want to keep up on what’s happening in the digital marketing world? You KNOW it impacts your business and has knock-on effects on your plans, right? I thought so….
So here are my recommendations for the TOP articles from November to help you stay on top of it all!

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JULY’s Best – Blogs, Strategy and Design, and Thriving at Work!

July blogs strategy thriving

July is Blooming!

July’s Best brings some familiar themes: blogs, strategy and planning, and making best use of your resources…

Business Blogs

Business Blogs

Blogging for business is hard. If it was easy, everyone would be doing it, right? This article digs into 6 reasons why you should include a blog in your marketing. Take note of the business benefits listed….the effort pays off!

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JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

July - Celebrate!

July – Celebrate!

July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues!
June was a bumper crop month for quality content across the digital marketing industry, and I’m only too happy to share the top articles I’ve read:

LinkedIn Ninja Tricks!

LinkedIn Ninja Tricks!

 

 
Facebook seems to get the attention from online sources (granted, cracking the 2 billion users mark is noteworthy…), but many of the businesses I speak with are still kind of scratching their head when it comes to LinkedIn. This top list of tips and tricks from Melonie Dodaro will get you to that next level of skill in using this great professional channel.

Sincerity

Sincerity

 

 
Sincerity and Trust have been the key components for strong customer and business relationships since forever. Building them online isn’t impossible, but it is different. This article introduces some areas of consideration about communication and how you do this. The line between communication and action is pretty clear.

Credibility

Credibility

 

 
Beyond getting found, your website needs to build and maintain your professional credibility. If you’re wondering how a website can do that, then you will find this article Laura Forer of MarketingProfs very, very valuable.

My Community

My Community

 

 
When I speak about online relationships, I refer to the mental model I call VACC (Visitors / Audience / Customers / Community). In this insightful article, Irfan Ahmad digs into how a business can approach this with Facebook Groups, an underutilized resource for most businesses. If you take this on, you’re ALREADY in the lead, since chances are your competition ISN’T doing it!

Social Media Posts

Social Media Posts

 
 
So, that post from last Tuesday blew the doors off in Shares and Comments! WOO-HOO!!!!! Now, how can you leverage what was obviously a Great Piece of Content again and take advantage of it’s quality and virality? Here are 5 ways to look at….

 

Reuse That Content!

Reuse That Content!

As a follow-on to the previous article, how do you take that premier article you’ve written and reuse (or “slice & dice”…) it in such a way that you can make the most of it. Here are nine ways you could repurpose it and reach oven more of an interested audience. Remember, everyone has a preferred way of communicating, and by doing this you are making practical use of that fact!

MAY’S BEST – Blogging, Color, and the Power of Understanding

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May Flowers

May Flowers

Ready for some Summer?!

I am……

It has been a Long Time Coming here in the U.S. Pacific Northwest. Nearing the halfway point in the year can allow you the opportunity to take a look at what’s been going on in the digital world and assess your own goals for your business while you wait for those BBQ meats to finish on the grill. Here are the top articles I read in May:

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7 Blogging Ideas

STUCK? 7 Blogging Ideas

I recently wrote about the challenge of keeping up with the Raging Stream of Content you need to come up with to stay in the game in your digital marketing. If blogging is part of that mix for you, coming up with creative topics and formats can get to be too much. This article will give you some great tips on what to do when that happens.

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Start by Engaging in the New Year! – Best of January

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Social Media Engagement

Social Media Engagement

This case study, while focusing on the use of Post Planner as a tool, provides a number of terrific strategies on going full-tilt to build engagement across your social media channels. Take note of his advice at the end of the article….understand the importance of a solid yet flexible strategy!

Social Media Changes

Social Media Changes

There are number of lesser known changes to Facebook, Twitter, and LinkedIn that are going to impact your activities and those of your audience, so you should definitely become familiar with them. This article goes over 8 of them that are most likely to make a difference.

Video Tools

Video Tools

You’re already aware that video is HUGE online, and 2017 is only going to see its influence increase. You need to figure out how to leverage it and world-class story-telling for your business. The 6 tools described in this article are each just different enough that you should be able to find the one that will work for you, even if you think are, shall we say, “ability constrained”

David Ogilvy

David Ogilvy

This excellently focused article by Valeria Maltoni underscores the clarity and wisdom of this list of guiding tips by David Ogilvy on writing well. Much harder than it seems, if you’re looking to up your content writing game, you can’t do better than this.

Facebook Cheat Sheet

Facebook Cheat Sheet

I and most all my clients constantly refer to cheat sheets for image sizes online. To neglect this bit of information means you’re more likely to post a graphic or photo that gets cropped or, as one of my clients says, “Schmooshed”! Don’t let that happen to you…
Awareness

Awareness

This article confronts the challenge of getting noticed online despite all of the noise on the Internet. Building awareness, especially in a crowded industry, is tough. Think differently about how to do this and your chances improve a LOT!

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