Time Is Truth

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Time And Truth

Time And Truth

Time is Truth.

What that means is you invest time in the things that you feel are important. Work, play, rest, whatever…..time is a consumable and limited resource. Each of us gets 24 hours a day, and none of us knows EXACTLY how much of it we get in total. It’s limited. It’s also a most unpredictable predictable commodity, because there’s no telling, at any one time, when “life will intervene” and you will lose out on how you planned to use the time.

There’s a lot here about life and values, but let’s focus on business and profession.
Whether you go into an office of some kind or are working in some kind of structure for your work that doesn’t include an office, you likely spend more time in that work than almost anything else you do. This is particularly true of entrepreneurs and small business owners. Tack on all the “thinking / worrying about work” time to that, and it’s even more all-consuming.

In the center of all that, you make prioritizations about what you need to do, and what you want to do. Most of us rarely get past the tsunami of “what I need to do”…

It’s always something, and many times it’s a whole truckload of somethings that happen in a steady torrent. On the fly prioritization works to some degree, especially if the things flying at you are “regular work” items. You know, almost by reflex, how to handle them, how to sort them and the like. The things that show up as exceptions are more difficult, and require a bit more cognitive work to rightly line them up in order against the “regular work“.

How often do you get to the “what you want to do” stuff? I’m still about the business here, so “want to do” won’t include going out on the boat or heading to the movies…

I recently read a short article by Bill Stainton where he wrote about his drive and desire to read an hour a day. He realized that he wouldn’t do it unless it was scheduled on his calendar (there are good habit-forming processes at work here….). He specifically wanted to block time to read in the two primary areas of focus for his business: Leadership and Strategic Creativity. So, he started blocking the last hour of his “official workday” for doing just that.

Being intentional, as demonstrated by MAKING TIME and OFFICIALLY BLOCKING TIME, in the business sense, creates the needed space for the deeper work needed, the cognitive space required, to really learn. Each of us, as professionals, has areas of expertise that we need to cultivate. A lot of the time it may mean learning about something new in your industry that impacts you and your customers. Some of the time you will want to go VERY DEEP into areas where you are already expert, but need to become much more facile. Sometimes you may become aware of a gap or weak spot in your knowledge of an aspect of your business that you KNOW you need to be better at. Whatever it is, you will benefit from the time set aside to study and learn.
In the economy and culture we live in today, you cannot afford to stand still….ever.


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