
Autumn is HERE!
The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are some articles I found to be particularly arresting……

CLICK THAT HEADLINE!!!
Great article…but the headline you wrote for it is a definite “…meh…”. Want to figure out how to get your audience to click through and actually READ it? Here’s some tips, backed up by data, that tell you how!

Facebook Ads
Facebook Ads can be a VERY powerful tool for promoting your product and service. However, it is all too easy to make simple mistakes that will make you fail. Here are 5 of them, and how to avoid them so you can succeed.

Crystal Ball
It may only be October, but the predictive articles for 2018 are already starting to appear. Want to stay ahead of the competition in your digital marketing? It doesn’t hurt to look into these crystal balls and start thinking about what you need to stay competitive.

Video is EVERYWHERE!
A LOT of entrepreneurs and small businesses are approaching Facebook Live with a “WOW, we NEED to get in on this!” attitude, but no ideas other than a talking head selfie. Well, here are 20 ideas that will stretch your thinking and give you other things you could do to differentiate yourself.

Sincerity and Authenticity
Sincerity, as a key component of trust, is the focus of a lot of conversations today. Building relationships, loyalty and dialogue with your audience and customers is the driver of business success, not to mention the extra-business conversations that take place on- and off-line. This article digs into not just the definition, but what you can do to “take your own temperature” and build greater sincerity into your life and communications.