All About the Numbers! – The Best of October

Holidays!

Holidays!

The holidays are nearly upon us!

Shortly we start that Rocket Slide toward year’s end…a rapid countdown, for sure.
In the spirit of a countdown, this month’s articles all have numbers as part of their headlines, so you can come away with some actionable points you can use.

Grow Your Facebook Page

Grow Your Facebook Page

Not every idea will work for you business, but these 32 “out-of-the-box” notions just might give you some other ideas about how to grow your Facebook page. Be Creative! Try new stuff…..

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FOCUS: Get That One Thing Right!

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One Thing

One Thing

You’ve got that ONE THING to do, and you’re convinced that getting that right will make all the pieces fall into place, right?

I’ve had more than one business owner approach me and ask for help with a Facebook Ad or a Google Ad. My first question is usually to find out what it is they’re trying to accomplish. The answer is usually a very specific, tactical objective: promote a coupon, sell a special item or service, get some LIKES, get sign-ups for an event….

My follow-up question is usually the same one: What are you trying to accomplish?
If that doesn’t make them annoyed with me, it soon does. I sometimes go through multiple iterations of that question before we draw back far enough to the business goal or goals this one thing is supposed to support. Then we can get into the reasoning around why this will (or will not…) actually support that goal.
Not that clarity of the Next Step is bad, but obsession with it may not be the most effective focus. You may have focused so tightly on this single action or problem that  it has actually become more difficult to see in context. Your habit may be that, given the problem of promoting your coupon, you need to drop a bundle on an ad. That could work to some degree, but if you temporarily suspend that impulse and redefine the problem, you can discover that there is a different, better way to achieve the objective.

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TOP POSTS for October – Crammed with Proven Treats!

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With October comes the oncoming onslaught of the Holidays! This brings into focus how to get the most out of your social media and digital marketing so your business can go seriously into the BLACK for the season. The top articles for the month cover everything from SEO to Facebook Referrals and, in the season of BUYING AND SELLING, whether caring really matters.
Optimize Video

Optimize Video

Unless you haven’t been online in the past, oh, ten years or so, you are aware of just how popular to users and critical to businesses video is now. There is much more to leveraging video for you business than a quick snippet taken from your phone or a flash report on Facebook Live. Since video is so pervasive, you need to optimize your content….and one size does NOT fit every channel!

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They’re Here!! 5 Outstanding Social Media Posts for May

 This month we’re treated to a nice mix of articles covering How-Tos, new research studies and a bit of crystal ball gazing for future trends.

Measuring Social Media

KPIs for Social Media

Measurement is the crucial component to understanding if you’re meeting your goals, right? Yet many small-to-medium sized businesses charge into the land of social media without considering what their goals are and what to measure. This article by Dara Fontein outlines some metrics you might consider, and WHY you might consider them.

With a flurry of articles earlier this year like “Is Google+ Dead?”, you might wonder just what is going on. While not dead, it is not what it was, and Google, which has a track record for altering, spinning off and dropping products at a seeming whim, is still tweaking the channel. This article by Martin Shervington goes over the list of what the current release of Google+ looks like, changes that impact you and your business if you’re investing resources there, and a some tips on how to approach it today.

Long content vs short content

Pew Research graph: Long vs. short form content on mobile

This article by Andrew Hutchinson takes a deep look at new research by Pew Research that tries to answer this question: One research study last year showed that long-form content (defined as posts of over 1,000 words) consistently got more shares and links than shorter form content; another study found that the average human attention span had dropped by 33% since 2000, largely attributed to mobile phone use, and, given the increase in mobile media consumption, would seem to suggest that people want shorter content…..sooooooo, which one’s better?

Teens Most Important Social Network Snapchat

TEENS: Most Important Social NetworkSnapchat

This great synopsis of statistics and charts covers a number of areas beyond the fact that Snapchat overcame Instagram in the perceptions of teenagers with an average age of 17 as their “most important” social network. This is critical information if your business has this demographic as a key audience. Very few marketers use Snapchat today, so the opportunity is huge.

Facebook Logo

Get Better Performance on Facebook!

Another top article by Andrew Hutchinson with the goal of helping you boost your posts’ performance on Facebook. Take note that, early in the article he writes, “So how do you maximize your performance on Facebook? The basic answer is ‘listen to your audience’.” If you haven’t done the work around discovering and understanding your Visitors/Audience/Customers/Community (VACC), tactical efforts will be ineffective.

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GO DEEP: Can You See Your Genuine Story?

Photographer against a sunset

Photographer against a sunset

You already know about the requirement of posting Top Flight, Relevant, and Shareable content. You may even be working to make sure that you attach a photo or graphic to your posts, since people are attracted to pictures and tend to gloss over text-only posts.

Photos are even more important than you think!

In a recent article, Mark Schaefer listed out 15 Amazing ways social media is changing the world and the one that jumps out at me is that we now “talk” through photos. A photo or stream of photos is becoming an important mode of communication at the expense of text and voice. This assists those who are not sure of their communication skills, and takes advantage of the complex processing our brain goes through to interpret pictures.

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FOCUS: Aren’t You Easily Worth More Than FREE?

English: Graph of social media activities

English: Graph of social media activities (Photo credit: Wikipedia)

OF COURSE you’re using social media to market your business! It’s 2016! NOT having a Facebook Business page is like not having a logo or a business card…..unthinkable!
So how’s that going?
It seemed so straight-forward when you worked through that online wizard: uploaded a few photos (they didn’t quite fit the alloted space, but you just needed to get SOMETHING in there…), banged out a short description, added a link to your web site, made a post or two, invited all your friends and family, and hit the PUBLISH button. Easy Peasy…

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March: It’s Here with Spring, Brackets and Expert Info!

Another bumper crop of great information published by a number of sites this month, so let’s dig in!

1 billion posts!

1 billion posts!

  • How To Improve Facebook Engagement: Insights From 1bn Posts :: This set of data, inhaled and analyzed by the good folks at BuzzSumo, provides some head-scratching information around what you may have thought was THE way to engage on Facebook.  While correlation is not causation, and they even wonder why some of the data shows what they show, it can provide you with some things to try. Remember, though, your audience may not act like others, so test these things out before gluing them into your plan.

Facebook Content Discovery...

  • Facebook Vs. Google: Is Facebook Winning The Content Discovery War?  :: Another great data-driven post from BuzzSumo! This one focuses on how Internet users (and Facebook users in particular) are finding the interesting stuff they want to consume…..and Facebook is coming out ahead! So should you publish on your blog and web site and SEO the daylights out of it ($$$?), or post to your Facebook Business Page? Your mileage may vary, but the data are showing that you may be discovered more readily on Facebook.

Fifty Features for Small Business Web Sites

  • 50 Features Every Small Business Website Must Have [Infographic] :: The 3 primary issues I come across with my customers when it comes to their web sites are: (1) They don’t have one, (2) They have one they built themselves, and it REALLY looks like it….., and (3) They have a web site that was last touched about 2009! This infographic gives you a high-level snapshot of what you need at a very base level for your small business site. I always recommend that you engage a web designer who understands current design trends and technologies, works with your business’ requirements BUT doesn’t skimp, and can point you to partners who can do basic SEO and social media integration (not to mention point you to a seasoned social media and digital strategy resource, too….without a plan, this is much less likely to work).

Twitter is Important!

  • Here’s Why Twitter is so Important, to Everyone  :: Facebook seems to be in everyone’s faces all of the time. To many of my clients, Twitter appears either irrelevant, inappropriate or just plain scary (the fire-hose effect can seem intimidating…). But the thing that drives that fire-hose is the real-time feed, and therein lies the value of this channel. In this article Andrew Hutchinson (someone well worth following online, by the way…), he outlines why you might want to pay closer attention to what Twitter can do for you.
Successful Brands on Social Media

Successful Brands on Social Media

  • What Makes Brands Really Successful on Social Media  :: So, who DOESN’T want to be a successful brand on Social Media? In this article you can find out how some of the most successful brands do it, then figure out how that can be re-purposed for your business. Learn from the best, but don’t just do something because someone else does…..test it, measure it and make sure it works for your business and your audience!
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Obsessed With Success for 2016? It’s Almost Here!

Is there an actual name for the time between Christmas and New Years? If there isn’t, there should be…..it always feels just plain weird to me.

That said, it’s that time when I take a look back, past the shredded wrapping paper, immense amount of food and goodies, emergency trips and 2016 business planning to the Top Five Posts for December. There’s always a lot to be learned and reminded of, and these articles do the trick!

Lots O' Social Media

Lots O’ Social Media

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The Forecast Myth

I’ve always associated the term “forecast” with the weather. Coming from the Midwest, I am culturally inclined to a near obsession with the weather. Few places have unchangeable weather, and living someplace where a tornado, a blizzard, a scorching heat wave or some other short or long term event can come slamming down on top of you makes you a bit skeptical of anyone’s ability to tell the future.  Granted, in the area of meteorology, science is improving, but sometimes it pays to just step outside for minute and look at the sky.

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