This month’s top articles consider a number of challenging “How-To’s”. Overcoming challenges of content marketing, social media, strategy and your business website. Also considered are the opportunities hidden in business trends and becoming more productive by loosening up on your to-do lists.
How do you stay on top of all the things you have to do?
Just before Jesus told the parable of the Good Samaritan, he was asked “Who is my neighbor?” The reason this question arose was because that same person had asked Jesus a question about how to inherit eternal life. Jesus asked him, “What is written in the law? How do you read it?” The man answered, “You shall love the Lord your God with all your heart and with all your soul and with all your strength and with all your mind, and your neighbor as yourself.” Jesus told him that he’d answered correctly and encouraged him to “do this, and you will live.” Then came the “clarifying question” about the identity of his neighbor and the parable followed.
Keeping up with the “fire hose” of the things I’m interested in is enough of a challenge. Add to that the, shall we say, “Dynamic” nature of my business of consulting in digital marketing, and it’s easy to see how specialization takes place. Being a generalist in any area, while of some value, limits your effectiveness with your customers….especially if your customers have wildly divergent businesses.
Key words for your business include VALUE, STORY, and STRATEGY (and for a LOT of us, FACEBOOK, too!). This month’s Best Of collection includes some ‘must-reads’ in these areas, plus a couple of great tips articles on Instagram and little-know Facebook features.
There’s always an emotional rush when you acquire new customers. They’re “taking a chance on you” and you have that all-important opportunity to make that first, and hopefully lasting, impression.
Early problems sour the relationship.
You have no formal servicing system.
There is communication breakdown with the decisions makers.
It is easy for your customer to return to your competitor.