Can there be stage fright when there’s no stage?
Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also represents the voices you hear (or don’t…) on social media. Research shows that almost 90% of what you hear there comes from less than 30% of the most vocal users….and they are different from the the quieter folks that make up the bulk of your online audience.
You have an untold number of things that make you different from the next person. Just ask your roommate, significant other, or neighbor! You may feel, like I do sometimes, that you don’t have something truly unique to say. Don’t get hung up on that. Just say it better and say it your way.
Can you remember the single best dining out experience you’ve ever had? Whether it was the best steak ever, stir-fry to die for, or that anniversary dinner at the Killer Italian Place, do you remember what it was that made the meal memorable? The company probably had a lot to do with it, but the context and environment had a BIG part in the whole thing, too.
Nothing gets your hackles up more than spotting a post that you passionately disagree with. You smack the REPLY link and start banging away on your keyboard….you’ll set ’em straight!
Aren’t social media grand?
Well, while controversy does ignite content, and can fascinate and engage people in a way few other approaches can, it is not a sustainable strategy for your business. Passion is one thing, screaming online is another.
So now you’ve done a bit of research and found that not only is your market saturated with content, but you’re up against some “heavy hitters”. Competition seems hopeless and you don’t see how you can make any real headway. Well, there are three tactics you can use that can provide you some leverage and opportunity. Continue reading
As if things aren’t hard enough for entrepreneurs and small business folks, the challenges of digital presence and discoverability just keep mutating. I just started reading Mark Schaefer’s new book, “The Content Code” in which he describes this evolution of digital marketing so far.
A question I received this week was, “How often should a business post to their blog?” This is a very common question and usually driven by a small business owner’s fear of having to spend a lot of time creating the post and the frequency of posting for the effectiveness of the effort. In new bloggers’ nightmares, it takes hours to write a 400 word post and she has to do this every day. Neither of those is true.