digital marketing

STORY: A Must-Have for your Facebook Business Page

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Tell Your Story

Tell Your Story

There are a LOT of things that make for a successful Business page on Facebook. 
Books and entire web sites (and businesses!) are devoted to staying on top of the almost daily churn of what works best for your business.
There is no “one size fits all”. However, there are a few things you can do, regardless of your business, to check a few of the boxes towards having an effective business page.
So, What’s Your Story?
The ABOUT tab on your page is one of the most important parts of the page you will neglect. There are two spots on that tab where you can enhance your discoverability and help visitors get to know you.

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Content Ideas and the Holidays – Best of November

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The Holidays are Here!

The Holidays are Here!

Well, here we are….

It’s after Thanksgiving and before the twin end-of-the-year holidays of Christmas and New Year’s Day. If you’re like me you already have a lot going on, both in your business AND in your personal life (all those holiday get-togethers, plus trying NOT to gain, like, 50 pounds thanks to all the food involved…)! You’re probably wrapping up your 2018 business and marketing plan, executing on the holiday marketing and delivery, and trying to keep the cat(s) out of the tree. Still want to keep up on what’s happening in the digital marketing world? You KNOW it impacts your business and has knock-on effects on your plans, right? I thought so….
So here are my recommendations for the TOP articles from November to help you stay on top of it all!

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All About the Numbers! – The Best of October

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Holidays!

Holidays!

The holidays are nearly upon us!

Shortly we start that Rocket Slide toward year’s end…a rapid countdown, for sure.
In the spirit of a countdown, this month’s articles all have numbers as part of their headlines, so you can come away with some actionable points you can use.

Grow Your Facebook Page

Grow Your Facebook Page

Not every idea will work for you business, but these 32 “out-of-the-box” notions just might give you some other ideas about how to grow your Facebook page. Be Creative! Try new stuff…..

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BEST OF AUGUST – Customer Reviews, Surveys, and Top Social Media Listening Tools!

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Well here we are…the unofficial End of Summer! Labor Day (in the U.S.), Back to School, and the business planning for 2018 is no longer avoidable!

There has been a lot of great information published this month, so here are the best articles I’ve read. I know you’ll find them worth the time, and packed with actionable goodies.

Social Media Listening

Social Media Listening

There are an ever growing number of social media listening tools (most also do other things, but the focus is on listening for this article) on the market. Some are free, some are “freemium” (free, but with some more functionality if you pay a bit more…), and others will cost you in a much bigger way. This article lists out 10 top tools in this category that won’t break your bank account. Be sure to assess carefully what you really need, and then add some extra headroom….you will ALWAYS end up needing them to do more than you think!

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“Help Me Fix It!”

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Help Me

Help Me!

“Can you help me fix it?”

Almost all my initial conversations with customers are summed up in this one heart-felt plea. The long answer is usually, “Yes!”

That’s the long answer…the one that gets backed up by varying degrees of, “But first we need to….” Sometimes that slows down the enthusiasm a bit. They are happy to know that it can be fixed, but put off by the amount of work it will take, the time until the results they are looking for show up, the part of the process and collaboration in which they will need to invest, and the cost, whether it is time, hours of work, or money.

If it was simple and easy, not only would everyone else have done it (“I just want to be able to sell my products and make a really good living.“), but it would likely result in a pretty mediocre solution (“Well, we kind of fixed that problem, but I didn’t realize all the other inter-connected parts to the business and what we’re trying to do…so really, I’m not so sure we fixed much.“) that might actually harm the business.

Here’s an example:

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Digital Media, Audio, and Video: It’s BOTH – AND!

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Digital Audio Video

Can you hear me now?

Media choices: there seem to be a zillion of them! Curated links, status updates, ads, photos, graphics, GIFs  short videos, long videos, animations, audio podcasts, webinars, hangouts, blogs…..SHEEEESH!!  Look at all the options and it’s easy to just throw your hands up, post a picture of your cat and call it good…

Talk with solopreneurs and small business owners about digital marketing strategy and the need for a content strategy that maps to their business needs, the needs and desires of their audience…..well, it can seem complicated.

It’s not really. There are just a lot of choices.

Based on who you are trying to connect with and how they wish to be connected, that is the foundation. After that comes resources required / available, and the other deciding factors.

Let’s take a look at a couple of these: Video and Audio.

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JULY’s Best – Blogs, Strategy and Design, and Thriving at Work!

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July blogs strategy thriving

July is Blooming!

July’s Best brings some familiar themes: blogs, strategy and planning, and making best use of your resources…

Business Blogs

Business Blogs

Blogging for business is hard. If it was easy, everyone would be doing it, right? This article digs into 6 reasons why you should include a blog in your marketing. Take note of the business benefits listed….the effort pays off!

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